Ilma from MailerLite

Ilma11 min readTips & ResourcesApril 3, 2019

100+ newsletter content ideas for your next email

100+ newsletter content ideas for your next email

Email marketing works best when you consistently engage your readers. But how do you keep coming up with fresh newsletter content ideas week in and week out?

It’s hard! We’ve been doing this for a long time and it’s always a challenge to come up with new ideas. So we decided to create a list of all the good ideas we’ve seen over the years.

This is an updated list from a few years back. We added more ideas that take advantage of all the new email marketing features.  

Here are 100+ topic ideas for newsletters to get your creative juices flowing.

BTW: Don’t miss the bonus section at the end featuring the 3 questions you need to answer to get the most out of these ideas!


1. Give tips and hints to help your audience succeed. Helping your readers should be at the top of your list. Include free advice in every newsletter.

2. Provide tips on what NOT to do.

3. Create a library of the most valuable industry articles published elsewhere, and share it.

4. Identify the latest trends in your industry and expound upon them. Here’s our email marketing trends newsletter.

5. Create a checklist for something useful. Let readers download it. We created a GDPR checklist for opt-in forms that people loved.

6. Offer a free download an e-book or industry report.

7. Create a beginner’s guide to something interesting in your industry.

8. Interview an industry expert. People like to hear success stories and learn how they made it.

9. Gather advice from other experts. Pick a pressing issue in your field and ask ten experts to give one piece of advice about it.

10. Share a post from a guest blogger that you admire and give your opinion about it.

11. Create or share an infographic and add some actionable insights.

12. Send a calendar of upcoming events in your company (like webinars or podcasts) or industry (such as conferences and expos).

13. Answer questions from readers in a ‘Dear Abby’ style email.

14. Review the past. How has your industry changed in the past 5 years? 10 years? Look for milestones for reflection.

15. Make predictions about your industry.

16. Compile a list of the best industry-related jokes or slang words.

17. Make a list of your favorite industry-related quotes.

18. De-bunk common industry myths.

19. Create a list of the Must Follow Twitter/Instagram/Pinterest profiles in your industry.

20. Inform subscribers of governmental or industry policies that will affect them. GDPR was our big topic of 2018.

21. Review of books that talk about your industry.


22. Highlight something newsworthy in your company. People like to hear good news.

23. Share takeaways from an event you participated in.

24. Talk about company milestones that you are proud of.

25. Review the tools you use that will benefit your newsletter readers.

26. Share the discovery that your company made to improve.

27. Use the scientific method to run an experiment on your own business. Record the results and share them.

28. Tell a story about something that took you by surprise. We shared the time our Facebook Page was deleted.

29. Let people know about your business partnerships and highlight the benefits.

30. List useful online resources. Where do you find the best free photos, go for advice, tips, and tricks?

31. Publish statistics about your company, products or industry.

32. Give a sneak peek of new products or services. Make your subscribers feel special by letting them be the first to know.

33. Share what’s next for your company. Give them your vision for the future.

34. Publish a presentation you gave somewhere else.

35. Explore the biggest challenge your company had in the last year and explain how you are approaching it.


36. Describe and showcase your company culture.

37. Share things that you love or inspire you. You could include images, music, articles or stories.

38. Write out the principles that drive the personality of your company. Here’s how we talk about our values.

39. Invite employees to contribute stories to the newsletter.

40. Introduce or re-introduce an existing team member that your audience should know (or know better).

41. Write an article on the company’s history. All companies have a story.

42. List job openings. Hire your customers! Why not? If they buy from you, they could be great advocates for your brand.

43. Share a funny video produced by your employees.

44. Show behind-the-scenes videos or photos of your business, your product in action, a recent event, or happy customers.

45. Give back with community service. Spread the news about your company’s involvement in making the community a better place.

46. Show a day-in-the-life of an employee.

47. Share topics or issues that are important to your local community.

48. Write about your “BABY” (whether it’s a real baby, a pet, a new project, the car you’ve been restoring for the past two years, etc.)

49. Share your opinion. Is there something particularly newsworthy or a controversial topic in your field?

50. Write a top 10 list of the things you wish you knew when you started your business.

51. Create a list of free eBooks or podcasts that inspire your employees. People love free stuff and good recommendations.

52. Share the most popular posts, tweets, pins from your social media platforms. You can use Social Media Blocks.

53. Talk about a team-building exercise that went really well and what you learned.

54. Share popular Spotify playlists that your team is listening too.

55. Send a list of your employee’s favorite Netflix shows currently running.


56. Interview your customers. Customers want to know about each other and how your product helps them.

57. Invite them to take a survey and share the results in your next newsletter.

58. Take a poll and share results.

59. Run a contest on social media.

60. Ask readers to share pictures of your product in use to include in your newsletters.

61. Ask & answer reader questions is a fun way

62. Encourage readers to review your products on your website or on independent sites.

63. Tell Inspiring, compelling stories about customers who are doing great things (climbing mountains, raising money for charity or maybe training for the Olympics).

64. Ask your readers for general feedback about your newsletter. You can use the questionnaire blocks.

65. Say Happy Birthday. Set it automatically!

66. Celebrate anniversaries of when someone joined your email list. You can add a small gift in the email like a discount.

67. Ask your readers to nominate the best blogs or the most influential people in your niche. This can turn into several posts since you can take those nominations and write a “Top 100 Blogs/People in the Industry” post. Notify the winner so that they’ll send some of their followers your way.

68. Develop a quiz and link to it in the email. Use a quiz-building application like Online Quiz Creator.


69. List of the most popular products you sell.

70. Share the most useful products you have that people are missing.

71. Introduce a wish list for your products. Let people share it.

72. Links to independent reviews of your products or services (such as on Yelp or Amazon).

73. Review another company’s products that are complementary to yours.

74. Don’t forget special offers, discounts, and coupons. Promotions are still one of the most effective ways to boost sales and bring in new customers.

75. Send a customer satisfaction survey email.

76. Limited editions. Your email audience will appreciate being the first ones to hear about your limited products.

77. Select products that are connected by the same theme or color.

78. Tell a good story behind the product - we all love to see meaning in things we buy.

79. Share a Tutorial, explain how to use your product or achieve the maximum effect.

80. Share useful resources that would help your readers choose the right products.

81. Send a purchase confirmation email, explain how long will it take to receive a product.

82. Offer a click-to-scratch. Similar to a scratch card, when the reader clicks they see the promotion for your shop


83. Embed a video and let people discover your youtube channel. Newsletter videos can give you a 20% increase in opens.

84. Intrigue readers to click the mystery link.

85. Write about great podcasts to listen to that relate to your readers.

86. Create a list of must-watch YouTube videos.

87. Have a chat with a competitor and write about it (with permission).

88. Weekly Themes. Write a specific topic on the same day of the week, every week. Like ‘Perfect Moment Mondays‘, or ‘Top Ten Tuesday’.

89. Write a '10 commandments of' or '7 deadly sins of' or '5 pillars of' post (or something else that’s similar).

90. Develop tutorials (text, images, screencasts or videos, audio instruction).

91. How-to Articles (DIY posts, recipes, quick tips).

92. Talk about the weather. If weather conditions are impacting your regular business hours, customers will want to know about it.

93. Bring up holidays. There’s no shortage of holidays that you can celebrate with your staff and customers. In addition to the major holidays, there are also some less serious holidays that customers may like to celebrate with your business like World Martini Day (June 19) or National Puppy Day (March 23).

94. Highlight events that are connected with your business or with your readers’ location.

95. Think broader about your content. If you sell wine from Chile, don’t limit the content to just wine. Write about cocktails, gastronomy, and destinations in Chile.

96. Create a Welcome email series. This is an easy way (you have to set up the series just once) to start building a relationship with readers. Here are some ideas for your autoresponders.

97. _____ in 10 Steps. Show a step-by-step guide on how to do something in a screencast, how-to video or show the steps in a series of photos.

98. Say thank you. Businesses don’t say ‘Thank You’ enough.

99. Add a dynamic content block to target a small group of subscribers with something cool.

100. List your worst blog posts and say why they are the worst.

101. Re-engage people who signed up for your email list but haven’t been opening your emails. Take a look at these win-back newsletters.

102. Do you have an old post that could use a little reworking? Refresh old posts with something new.

103. Make a huge list of something (like this one)


1. Is it right for your target audience?

You know your readers better than anyone. Make sure your newsletter ideas will appeal to your audience. Will it add value to their lives?

2. What are your end goals and desired response?

Choose ideas that help you achieve a goal. Your goal can be as simple as reader engagement or more specific like to increase sales. How do you want the reader to respond?

3. Does the newsletter content idea fit your brand?

Not every idea is right for every brand. Think about your core values and personality before trying an idea. Does this content idea align with my values?


Do you have more ideas? Please share in the comments. We'd love to add more ideas to the list!