We’ve all heard the advice about falling off the horse, dusting yourself off, and saddling back up again. This simple cliché can be applied to almost every aspect of our lives, but the most relevant facet of our lives to compare this saying to is business ownership.
Business owners will be the first to tell you to never stop learning. Developing an interesting, profitable, company with consistent growth takes time and plenty of trial and error. You won't become a success overnight, but there are ways that you can improve your odds of becoming known for an excellent, reputable website.
The goal with this piece is to give you some of the best growth hacks or tips I wish I would have known when I started my business.
Many business owners get caught up in the moment worrying about the layout of their website and the products or services they are offering.
One of the best ways to grow your business is to think beyond your service or product, and instead think about the problem you’re solving.
When you look at the big picture, you’ll soon find that everyone has a problem they need someone to solve. If your issue is getting growth, you can bet that you’ll solve your problem by helping other people with their problems.
A case study we conducted on the business Cole’s Classroom revealed that solving problems can dramatically boost your revenue. Cole realized soon after his business launched that many people could benefit from photo editing tools. It didn’t matter if they were photographing a wedding, a graduation, or just a day at the park – lightroom presets could potentially help make those photos look better.
Cole found a problem – low quality photos – and realized that a solution would be offering free lightroom presets. He created a simple opt in asking visitors to his website if they would like the free presets to make their photos look better. As a result of this opt in, Cole’s Classroom converted 6.9% of visitors and netted an extra $55,494.
When visitors went to Cole’s Classroom and decided to get the free editing tools, they were enrolled to receive the newsletter and added to the lead list. Since they are now in the bucket of leads, they can be targeted in future ad campaigns and email marketing when Cole’s Classrooms promotes products that solve a similar problem.
You can experience virtually unlimited growth as long as you can keep finding relative problems in your niche.
We’ve discovered that reading your customers’ feedback is a great way to discover what issues they are facing. You may not be able to solve every single thing that comes up, but large, general solutions certainly contribute to the growth and success of a business.
Your lead list is the lifeblood of your business. If you want to see growth, you need to build targeted lead lists based on the people who visit your website.
The way it usually works is people flow to and from your website, and during this time, only a small percentage actually sign up for your newsletter, start filling up their virtual shopping cart, or enact any of the other triggers that may put them into your bucket of leads.
Opt in pop-ups are a fantastic way for you to promote growth. Essentially, an opt in pop-up is an on-screen cue to your visitors that there is a way they can get up-to-date information about your website or products as they become available.
When you don’t use opt in pop-ups, what tends to happen is customers will scroll past your newsletter form without batting an eye. In a sense, you are losing a potential customer.
Another case study showed us that by adding opt in pop-ups to relevant pages, lead generation increased by 2.82% over the course of a year. This might not seem like much, until you consider that for one business, Downtown Orlando, this meant a staggering 4000+ extra subscribers a month.
There are less intrusive ways to encourage your customers to opt in if you don’t want to use a full page pop-up on your website. We discovered that using floating bar advertisements at the top or bottom of the screen can also encourage your visitors to opt in to your newsletter, ebook, or free trial.
In a perfect universe, visitors will come to your website, see what products or services you’re offering, and buy right there are on the spot. Unfortunately, we don’t live in a perfect world and visitors are going to try to leave your website before they have completed a purchase.
You have to develop an exit strategy for customers who try to leave too soon. One study revealed that adding an exit intent pop-up instantly improves the average pages per session, which can increase conversions.
Here’s how it works. Let’s say that you have a website that sells kitchen and cooking supplies. On your website’s blog you feature recipes and tips to keep your kitchen in tip top shape. Now let’s say a customer has browsed your shop, then started looking through your blog. As they go to click the X to close the tab, or the search bar to go somewhere else, an opt in box pops up on the screen.
You can use this chance to get the customer to sign up for your newsletter so that they’ll be able to see future products and posts, plus they will be on your lead list when you put out seasonal ad campaigns.
In the case of the cooking website, you may want to say something like “Leaving so soon? Get more great recipes and kitchen tips sent right to your inbox!” and encourage them to sign up for your newsletter. Chances are, if your content was compelling or your products interesting, they will sign up for your mailing list. Without this option, you could lose thousands of customers weekly, depending on your traffic.
A secondary solution to this problem is to send out abandoned cart emails.
We found that by sending out abandoned cart emails, you can drastically improve your conversions and inject some serious growth into your business.
An abandoned cart email is simply a reminder that a customer left your website before they completed their order. So if a customer visits your website, adds 2 items to their cart, then exits the page, they will get a reminder email letting them know that they didn’t complete their order.
You can program the reminder to go out just once, or multiple times throughout the week in case they are busy when the first reminder email arrives in their inbox.
Every entrepreneur wants to have a healthy, thriving business. It can take some time to get your company off the ground and obtain substantial growth, but keep in mind that it’s absolutely possible.
You’re going to need to take time to explore not just your niche, but the people who are interested in your niche. Maintaining growth requires you to constantly strive to do better. Learn your customers’ patterns and find ways to implement your marketing strategy according to the behavior of your visitors.
As an entrepreneur, the most important message you need to hear is: “You can do this.”
There are nearly infinite tools out there to help you become a better businessperson. Strive for success every day, and soon you’ll have your own handy list of hacks, ready to teach a new budding group of entrepreneurs.
Syed Balkhi is the co-founder of OptinMonster, the most popular lead generation software for marketers. You can learn more about Syed and his portfolio of companies by following him on his social media networks.