Ilma from MailerLite

Ilma3 min read Tips & Resources May 31, 2016

3 ways to engage with your audience

3 ways to engage with your audience

Psychology research shows that if you do someone a favour, you tend to like that person more.

Remember the Little Prince?

It is the time you have wasted for your rose that makes your rose so important.

The same tactic may be applied to email marketing.

If you want more engagement with your readers, ask them for small favors. Train your audience to respond to your emails. Make it a habit. Ask them to reply, click, comment or forward the email. This will increase engagement and anticipation for the next email.

Here are 3 great examples of easy and effective engagement with readers.

EXAMPLE #1

Recently I got an email from Hustle. It was full of funny news and stories, as usual. But at the end of the email, they asked for one small favor. 

It’s so easy to reply, right? I am sure that thousands of readers did reply. And I am sure that the next time they got an email from Hustle, they opened it. Because these people feel more connected to the brand. How often do you reply to the newsletters? After replying you feel like you almost have a friend, right?

EXAMPLE #2

Here’s an email I received from a restaurant in Bali. I had a great dinner there. The next day they sent an email with a request to rate them on Tripadvisor. Small favor from me – high value for their business.

EXAMPLE #3

Dojo is a London event app that realized about 5,200 had not logged into the app for the past 4 weeks.

We needed to do something really special to grab their attention and ask them to give it a second chance.

We sent out this email, using the recipient’s name as the subject

The results were insane…

Open rate was 74%!

We received 176 replies… people gave us the most interesting reasons for not using the app, some people gave us suggestions to improve and a good number (over 60) said they would definitely be coming back.

Our marketing strategy is built around the thinking that people respond better when you speak to them honestly and I think this is proof of that.


I hope these 3 examples gave you some ideas about how to easily engage with your audience. Remember, it’s all about connecting.

Now it’s our turn. How do you start a conversation with your readers? We’d love to hear your ideas. Share your story in the comments.