3 min readNew Features & UpdatesAugust 11, 2016

Changes in Pricing

Changes in Pricing

A lot has changed in the past year. We made some major updates and added lots of new features. MailerLite is not just a basic newsletter tool anymore. It’s a full-featured email marketing platform with Automation, Landing Pages, Popup Subscribe Forms and integrations with other services.

Our goal is to continue improving MailerLite, investing in making it even more intuitive and deliver new features that you are requesting. That requires a significant amount of time and resources. We’re a small bootstrapped company. There are no VC investors behind it. Our only investors are our happy customers.

So when it’s time to adjust our pricing, we want you to know what we’re doing and what it means for you.

New pricing is only for new customers

Starting 1st of September 2016 we will introduce updated MailerLite pricing. There will be a new plan for 1,001 – 2,500 subscribers, but other plans stay the same, just with slightly higher prices.


If you’re a paying customer right now, don’t worry – you will have the current lower price forever (for all plans).

If you’re on a Forever Free (up to 1,000 subscribers) account and plan to upgrade, better do it before 1st of September and get the current low price forever.

Here are the new prices:

Number SubscribersPrice
0 – 1,000Forever Free
1,001 – 2,500$20/month
5,001 – 10,000 $35/month
10,001 – 15,000 subscribers$50/month
15,001 – 20,000 subscribers$65/month
20,001 – 25,000 subscribers$80/month
25,001 – 30,000 subscribers$95/month
30,001 – 35,000 subscribers$110/month
35,001 – 40,000 subscribers$120/month
40,001 – 45,000 subscribers$130/month
45,001 – 50,000 subscribers$140/month

All plans for up to 50,000 subscribers will include unlimited emails as before.

We will also continue to have a 30% discount for annual plans.

Lastly, we’ve added some additional high volume plans.

With these changes we are still 2x more affordable than most of other email marketing platforms.

I hope you understand that these changes are needed and will help us make MailerLite much better.

Moreover, I can promise you two things that won’t ever change. First, we are committed to keeping MailerLite simple and user-friendly even when we add more features. Second, we will continue providing great service at a fair and affordable price.