I believe the stage of consideration is a landmark moment that shows whether you’ll get new customers or not.
You should realize that despite the fact of your loyalty towards the target audience, it doesn’t mean that you’ll be rewarded in return. Obviously, there are competitive services that might catch the interest of your potential customers. This obstacle forces people to consider all the pros and cons of each service and make the final decision afterwards.
Your task is to persuade them that your service is the only right decision for their business.
Here are a few tips that help you at this stage.
Answer the question “why should they choose you?”
Let’s face it, you are not the only person who offers a particular service within the niche you represent. If you are the only one, thus you won’t have any problems with getting new customers.
However, there are lots of competitors who offer the same service and who already have some recognition on the market.
What sets you apart?
For instance, our company (Ahrefs) has seriously big data that powers our toolkit. This makes our service unique. That’s why we’re focusing on creating content that shows people how they could use our SEO tools for their online business.
Other than that, lots of our users create in-depth pieces of content that describe how you could use Ahrefs to boost your rankings on Google and so forth.
Try to dominate the SERPs with modifier keywords
Step in your customer’s shoes and think for a while about the service or the product you offer.
How would you act? Would you read reviews of the service or compare it to other similar tools?
I am sure you would. Everyone wants to explore the information on the product before purchasing it. For example, you would ask Google “Findthat.Email vs VoilaNorbert” or “best email finder tool 2019” to see which tool has more testimonials.
Thus, customer behavior is pretty predictable and you can try your best to dominate SERPs for the queries that have modifier terms in their structure. For example, such modifiers are “top”, “vs”, “best”, etc.
Convince people to buy your product
Try using email marketing to slowly build trust and value. However, your messages must be as unique as your approach to pushing your product forward. Plus, keep in mind that the messages you send must have a logical order. Follow this structure and you won’t fail:
Provide users with new ideas
Send new announcements
Underline the value of your product
Answer users’ questions
Make a comparison analysis of your service with the ones your competitors have
You can go further and set up free consultation calls or other types of high-touch communication with your audience to share your value proposition and close the sale.