Ilma from MailerLite

Ilma1 min readTips & ResourcesMay 15, 2014

How AOL and Yahoo Could Crush Your Email Marketing

How AOL and Yahoo Could Crush Your Email Marketing

Due to recent big changes at Yahoo and AOL, you can no longer use yourname@yahoo.com and yourname@aol.com as “from” email address in MailerLite.

AOL and Yahoo are checking whether emails with addresses hailing from their specific domains are really being sent from their mail servers. If you use any email service provider to send your email campaigns, your email gets bounced or sent to the spam folder, even though they are not fraudulent.

I strongly recommend you use a “from” address that’s a private domain, like yourname@yourcompany.com. This way, if Hotmail, Gmail, and others decide to also implement these changes, you won’t be affected.