Employers around the world try to attract talented people by offering amazing perks like office massages, Tesla leases and even paid weddings!
Last year we decided to offer a unique perk to the MailerLite team called creative days. Once a quarter everyone gets a free day to leave their computers and explore the world.
They can choose whatever inspires them including visiting a museum, art galleries, attending a creative class or volunteering. After the day, they share their experiences, thoughts or photos from the day on our #creative_day Slack channel.
We believe that perks should match your company's culture. Sure, any company can have a sleeping room in the office, but is it there just because, or is there a deeper connection to reinforcing your culture?
I totally get it if you work for a mattress company like Casper and preach the importance of naps, or if rest is in some way connected to one of your values.
But if you have a sleeping room just because it’s trendy and seems ‘cool’, it will eventually turn into a storage area.
You don’t have to copy and paste a new perk into your company benefits just because it is fashionable. Instead, think of the things that matter and truly represent you.
For example, MailerLite’s office has a big table and offers free healthy lunches. Why? Because we believe that good food connects people. We prefer to eat lunch and laugh together as a group.
Company-paid workations are another perk that we offer. Twice a year the entire team travels somewhere exotic (Bali, Panama, Azores, Lithuania) to spend a week together.
This type of perk might not appeal to everyone, but it helps us attract the type of free-spirited people that embrace our unique values and enjoy participating in adventures with the team.
Open-minded people with a mindset for personal growth and creativity are the basis of our company culture. We want to grow together, challenge the status quo and discover new opportunities.
This is why our creative days represent us so well. People have a choice of how they want to spend their free day. They might visit art galleries with their partner, go to a natural science museum with their kids or have a hike on their own.
We share our experiences on Slack and learn new things as a team. According to researchers, people’s happiness levels increase when we share a story about the moments that matter to us.
Here are some of the things that my team members have done on their creative day:
Hi, I’m Ilma, COO at MailerLite. I love seeing our customers succeed. When they win, we win (like being named one of the top 5 fastest growing SaaS companies). Email is my passion, although I took a rather unusual path. Before MailerLite, I worked in finance and art, which turned out to be the perfect mix for marketing.