Ilma from MailerLite

Ilma4 min readRemote cultureJune 23, 2020

How to attract talented people with meaningful company perks

How to attract talented people with meaningful company perks

Employers around the world try to attract talented people by offering amazing perks like office massages, Tesla leases and even paid weddings!

Last year we decided to offer a unique perk to the MailerLite team called creative days. Once a quarter everyone gets a free day to leave their computers and explore the world. 

They can choose whatever inspires them including visiting a museum, art galleries, attending a creative class or volunteering. After the day, they share their experiences, thoughts or photos from the day on our #creative_day Slack channel. 


Which perk suits your company? 

We believe that perks should match your company's culture. Sure, any company can have a sleeping room in the office, but is it there just because, or is there a deeper connection to reinforcing your culture? 

I totally get it if you work for a mattress company like Casper and preach the importance of naps, or if rest is in some way connected to one of your values. 

But if you have a sleeping room just because it’s trendy and seems ‘cool’, it will eventually turn into a storage area. 

sleep room company perk

You don’t have to copy and paste a new perk into your company benefits just because it is fashionable. Instead, think of the things that matter and truly represent you.

For example, MailerLite’s office has a big table and offers free healthy lunches. Why? Because we believe that good food connects people. We prefer to eat lunch and laugh together as a group.

MailerLite company perk lunch together

Company-paid workations are another perk that we offer. Twice a year the entire team travels somewhere exotic (Bali, Panama, Azores, Lithuania) to spend a week together. 

This type of perk might not appeal to everyone, but it helps us attract the type of free-spirited people that embrace our unique values and enjoy participating in adventures with the team. 

MailerLite company perk workations

Open-minded people with a mindset for personal growth and creativity are the basis of our company culture. We want to grow together, challenge the status quo and discover new opportunities. 

This is why our creative days represent us so well. People have a choice of how they want to spend their free day. They might visit art galleries with their partner, go to a natural science museum with their kids or have a hike on their own.

We share our experiences on Slack and learn new things as a team. According to researchers, people’s happiness levels increase when we share a story about the moments that matter to us. 

Here are some of the things that my team members have done on their creative day:

mailerLite creative day 2
mailerLite creative day 3
mailerLite creative day 4
mailerLite creative day 5

Takeaways:

  • Don’t copy trendy perks. Think about what matters to you and your company. What do you value the most? Think of the ways to incorporate that in your perks. This way your perks will attract the people with the right culture fit. 
  • Give people choices. We’re all different. If you allow people to hit the gym in the middle of the day, think of what other people might want to do instead. Perhaps some prefer getting a  massage, going for a walk or taking a nap. If possible, take it a step further and give flexible working hours for everyone.
  • Invest in people, not things. Perks are nice to have, but people stay in your company for other reasons such as company culture, creative freedom and an amazing team. When you invest in your current team and their happiness, you will attract new amazing people. 

What company perks does your team love the most?


Ilma Nausedaite

Hi, I’m Ilma, COO at MailerLite. I love seeing our customers succeed. When they win, we win (like being named one of the top 5 fastest growing SaaS companies). Email is my passion, although I took a rather unusual path. Before MailerLite, I worked in finance and art, which turned out to be the perfect mix for marketing.