Ilma from MailerLite

Ilma2 min readTips & ResourcesJune 9, 2016

Listen

Listen

This is the most popular piece of advice on building relationships.

Most people do not listen with the intent to understand; they listen with the intent to reply. (Stephen R. Covey)

Do you listen to your customers?

Here are 5 examples of how you can do this using email marketing.

EXAMPLE #1

Here is simple and genius email from West Elm. They ask a question “What are your summer plans?”

It’s so easy to answer it, right? This is how West Elm collects efficient data about their customers. Next time they will know what content readers want to get. 

Want to collect more information about your readers? Just ask a question. People love talking about themselves.

EXAMPLE #2

Eeny, meeny, miny, moe…

Sole Society doesn’t push the audience to buy anything, just offers a playful quiz about shoes. Which shoe do you like?

This is a fun way to show the products. Moreover, it is very tempting to click one of the options, right?

Want bigger click-through rate and more engagement, make a quiz.

EXAMPLE #3

Starbucks uses the similar strategy to collect more data and direct customers to a relevant landing page.

Do you…savor summer or fast-forward to fall?”

Super simple way to get more information about your customers and to act accordingly.

EXAMPLE #4

Keneth Cole sent a very authentic email:

Today is my birthday and I my birthday wish is to know your birthday.

If you send a similar email, be sure to use the information that you’ve collected. Your customers will remember if you’ve promised a birthday gift, but never get it…


Now, we would love to listen to YOU! How do you collect more information about your customers? Share your tips in the comments.