Ahh, the bones of the email! Using different decorative elements (like dividers, icons and images) you can add structure to your newsletter design. This is useful for 2 reasons: It improves readability and guides the reader’s eye to what’s important.
If an email only has plain text, there’s no visual cue for where to look. A long text that’s not broken up can also feel a little much (like reading a school essay).
Dividers, boxes, images, colors, icons, emojis, etc. all add structure to your email body and make scrolling through easier.
Speaking of images…
Using beautiful, relevant images in your emails helps to break up the content (making it easier to digest), reinforce the message and your brand, and grab the attention of subscribers.
To use images well, your emails should have the right balance of text to visuals. A general guideline is 60-80% text to 40-20% images.
Keep your images inline with your branding, human, original and relevant to your content. If you’re unable to get your own snaps or graphics created, try to avoid stereotypical stock imagery. There are lots of resources for gorgeous stock images that go beyond the obvious business photos, including Unsplash, which is integrated into MailerLite!