2 min readTips & ResourcesDecember 11, 2013

Where are your customers?

Where are your customers?

NEXT TO THEIR SMARTPHONES!

According to the latest report from IDC Research, which examined habits of smartphone users, 79% of adult smartphone users have their phones with them for 22 hours a day.

63% keep smartphone with them for all but one hour. A full quarter of respondents couldn’t recall a single time of the day when their phone wasn’t in the same room as them.

The study found that 80% of smartphone users check their mobile devices within 15 minutes of waking up each morning.

More data about mobiles usage:

  • 48% of emails are opened on mobile devices (Litmus Email Analytics, November 2013)
  • Mobile accounted for 30% of online sales on Cyber Monday this November – UP 58% from 2012.
  • In 2012, 3.2 billion people used mobile to access the Internet, versus 1.7 billion people who used PCs.

Welcome to post PC world! Now you can connect with the world’s largest network of people ever.

WHAT SHOULD YOU DO ABOUT IT?

Be responsive!

All emails created with MailerLite are responsive.

BUT

Your website should be responsive as well.

If people open your email and click to the link, they should reach website or landing page that is responsive to the mobile device. Otherwise, they will drop out….

Responsive webdesign for an e-commerce website may 377% increase in mobile revenue, and a 42% increase in overall revenue from all devices. (Original Case Study: SkinnyTies and responsive e-commerce)

HOW TO START?

STEP ONE

Go to your website using smartphone and tablet. Make a transaction: sign up for newsletter, make a purchase, search for specific item.

  • Could you make it? Then there’s nothing to worry about.
  • Was it complicated? Time to think about modifying the website to make it responsive.

STEP TWO

Go into Google Analytics and check your conversions rates and user engagement on mobile devices.

If more than 10% of your traffic is coming from mobile devices, than you should have a responsive webdesign, especially if you have a e-commerce website.

NEW YEAR’S RESOLUTION FOR YOU

#2 Make your website responsive.

Deal? No?

See the infographic:

P. S.

Remember New Year’s Resolution #1? Here it is the reminder.