According to research by HubSpot, 53% of marketers say blogging is their #1 inbound marketing priority. Another study shows that 74% of companies have found that relevant content marketing boosted their email list, both in quantity and quality.
However, it is hard to find relevant content for customers with different needs, preferences and at different stages of the buyer’s journey. So, how can you design content that helps increase your email subscribers as well as retain existing ones?
One solution is interactive content. It can help you create personalized content for customers for every stage of the buyer’s journey. Moreover, it adds value to the user by answering their pressing questions in real-time.
To illustrate, here are some different types of interactive content ideas for each stage of the buyer's journey.
Top of the funnel: outcome quizzes and assessments
The top of the funnel is all about awareness. At this stage, the buyer is trying to solve a problem but has not decided on a solution or a provider. Your job is to entice them enough to make them interested. Here is where interactive content jumps in to make it easy for you.
Let’s assume you own a SaaS company. Demand generation can be tricky in the competitive market environment. However, the right interactive content may solve that problem for you! Exhibit A: