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Ilma · 2 min read · Tips and resources · February 6, 2017

What is inbound marketing and how you can use it?

In 2016 MailerLite has grown more than 3 times and now has 220,000 customers globally. It may look like a good result.

But we are competing with really huge corporations, like MailChimp and Constant Contact. Some of them have more than 10 million users. Others can afford TV commercials on the most popular channels in the US. I do understand that we can’t compete with them at outbound marketing. Inbound marketing is our only choice.

I want to share my experience in inbound marketing. The things that gave us great results. And the things that should work but they didn’t. In the video I will talk:

  • why it is enough to have one person doing marketing in a company (yes, I am only one person at MailerLite working with marketing)

  • smart ways to create relevant and useful content

  • why there is no difference in selling B2B (business to business) and B2C (business to customer)

  • what you should focus on to have more customers

  • what is the most overlooked part of inbound marketing

P. S. If you find the video useful, please share it.

Ilma Nausedaite

I’m Ilma, COO at MailerLite. I love seeing our customers succeed. When they win, we win (like being named one of the top 5 fastest growing SaaS companies). Email is my passion, although I took a rather unusual path. Before MailerLite, I worked in finance and art, which turned out to be the perfect mix for marketing.