# MailerLite pricing

> MailerLite is an email marketing and website building platform. Pricing is based on your number of active subscribers. All paid plans include the full feature set, so you only pay more as your list and sending grow. Annual billing saves 10%.

Last updated: September 8, 2026.

Plan names changed on June 16, 2026. Growing Business is now Comfort, and Advanced is now Power. Prices and limits were updated at the same time, so any source using the old names is out of date.

HTML version of this page: https://www.mailerlite.com/pricing
Site overview for agents: https://www.mailerlite.com/llms.txt

---

## Plans

Prices below are monthly, quoted at 500 subscribers, which is the entry tier for both paid plans. Annual billing takes 10% off. See the tables further down for every subscriber tier.

### Free

$0 per month. Up to 250 active subscribers.

- 2,500 monthly emails
- 2 user seats
- Community support and knowledge base

Core features:

- Send email campaigns
- All 3 email editors: drag & drop, Simple and custom HTML
- 3 automations
- 1 website and 1 landing page
- 1 digital product or booking
- 3 signup forms
- MCP for Claude, ChatGPT and more
- More than 100 integrations

[Sign up free](https://accounts.mailerlite.com/signup)

### Comfort

From $12 per month, or $10.80 per month billed annually. For sending regular newsletters and running automations.

- Monthly emails: 10 times the ceiling of your subscriber tier
- 3 user seats
- 24/7 email support

Everything in Free, plus:

- Unlimited newsletter templates
- 50 automations
- 10 websites and landing pages
- 5 digital products and bookings
- 10 signup forms
- Promotion pop-ups
- Remove the MailerLite logo
- Subscriber preference center
- Unsubscribe page builder
- Subject line generator
- AI writing assistant
- Dynamic, conditional email content
- Multivariate testing
- Campaign auto-resend
- Smart sending
- Facebook Custom Audiences integration
- Dedicated IP, available as an add-on

[Sign up free](https://accounts.mailerlite.com/signup)

### Power

From $25 per month, or $22.50 per month billed annually. Best for frequent senders, teams and AI agents.

- Unlimited monthly emails, up to 200,000 subscribers, subject to fair use
- Unlimited user seats
- 24/7 live chat and email support

Everything in Comfort, plus:

- Unlimited automations
- Unlimited websites and landing pages
- Unlimited digital products and bookings
- Unlimited signup forms
- Multiple automation triggers
- Exclusive partner discounts

[Sign up free](https://accounts.mailerlite.com/signup)

### Enterprise

Custom pricing for lists above 200,000 subscribers.

- Custom sending volume
- Unlimited user seats
- Dedicated support

Everything in Power, plus:

- Onboarding consultation and training
- Dedicated success manager
- Dedicated IP and deliverability consultation
- Account audit and performance improvements
- SLA, NDA and custom DPA agreements

[Contact sales](https://www.mailerlite.com/enterprise-marketing)

---

## Pricing by subscriber count

The yearly column shows the effective monthly cost when billed annually, which is 10% below the monthly rate.

### USD

| Subscribers | Comfort monthly | Comfort yearly/mo | Power monthly | Power yearly/mo |
|-------------|-----------------|-------------------|---------------|-----------------|
| 500         | $12             | $10.80            | $25           | $22.50          |
| 1,000       | $19             | $17.10            | $39           | $35.10          |
| 2,500       | $33             | $29.70            | $49           | $44.10          |
| 5,000       | $49             | $44.10            | $69           | $62.10          |
| 8,000       | $69             | $62.10            | $99           | $89.10          |
| 10,000      | $89             | $80.10            | $129          | $116.10         |
| 15,000      | $129            | $116.10           | $179          | $161.10         |
| 20,000      | $159            | $143.10           | $219          | $197.10         |
| 25,000      | $179            | $161.10           | $239          | $215.10         |
| 30,000      | $229            | $206.10           | $279          | $251.10         |
| 35,000      | $249            | $224.10           | $309          | $278.10         |
| 40,000      | $269            | $242.10           | $329          | $296.10         |
| 45,000      | $289            | $260.10           | $359          | $323.10         |
| 50,000      | $319            | $287.10           | $389          | $350.10         |
| 60,000      | $359            | $323.10           | $419          | $377.10         |
| 70,000      | $379            | $341.10           | $439          | $395.10         |
| 80,000      | $399            | $359.10           | $459          | $413.10         |
| 90,000      | $419            | $377.10           | $469          | $422.10         |
| 100,000     | $439            | $395.10           | $489          | $440.10         |
| 110,000     | $489            | $440.10           | $599          | $539.10         |
| 120,000     | $529            | $476.10           | $649          | $584.10         |
| 130,000     | $559            | $503.10           | $689          | $620.10         |
| 140,000     | $589            | $530.10           | $719          | $647.10         |
| 150,000     | $619            | $557.10           | $759          | $683.10         |
| 160,000     | $659            | $593.10           | $829          | $746.10         |
| 170,000     | $699            | $629.10           | $899          | $809.10         |
| 180,000     | $739            | $665.10           | $959          | $863.10         |
| 190,000     | $779            | $701.10           | $1,029        | $926.10         |
| 200,000     | $819            | $737.10           | $1,119        | $1,007.10       |

Above 200,000 subscribers, [contact sales](https://www.mailerlite.com/enterprise-marketing) for Enterprise pricing.

### EUR

| Subscribers | Comfort monthly | Comfort yearly/mo | Power monthly | Power yearly/mo |
|-------------|-----------------|-------------------|---------------|-----------------|
| 500         | €11             | €9.90             | €19           | €17.10          |
| 1,000       | €17             | €15.30            | €35           | €31.50          |
| 2,500       | €29             | €26.10            | €45           | €40.50          |
| 5,000       | €44             | €39.60            | €59           | €53.10          |
| 8,000       | €59             | €53.10            | €85           | €76.50          |
| 10,000      | €79             | €71.10            | €109          | €98.10          |
| 15,000      | €109            | €98.10            | €159          | €143.10         |
| 20,000      | €139            | €125.10           | €189          | €170.10         |
| 25,000      | €159            | €143.10           | €209          | €188.10         |
| 30,000      | €199            | €179.10           | €249          | €224.10         |
| 35,000      | €219            | €197.10           | €279          | €251.10         |
| 40,000      | €239            | €215.10           | €309          | €278.10         |
| 45,000      | €259            | €233.10           | €349          | €314.10         |
| 50,000      | €279            | €251.10           | €379          | €341.10         |
| 60,000      | €339            | €305.10           | €409          | €368.10         |
| 70,000      | €359            | €323.10           | €429          | €386.10         |
| 80,000      | €379            | €341.10           | €459          | €413.10         |
| 90,000      | €399            | €359.10           | €479          | €431.10         |
| 100,000     | €419            | €377.10           | €499          | €449.10         |
| 110,000     | €449            | €404.10           | €549          | €494.10         |
| 120,000     | €489            | €440.10           | €599          | €539.10         |
| 130,000     | €519            | €467.10           | €639          | €575.10         |
| 140,000     | €549            | €494.10           | €689          | €620.10         |
| 150,000     | €579            | €521.10           | €719          | €647.10         |
| 160,000     | €619            | €557.10           | €759          | €683.10         |
| 170,000     | €649            | €584.10           | €799          | €719.10         |
| 180,000     | €689            | €620.10           | €849          | €764.10         |
| 190,000     | €739            | €665.10           | €899          | €809.10         |
| 200,000     | €789            | €710.10           | €999          | €899.10         |

Above 200,000 subscribers, [contact sales](https://www.mailerlite.com/enterprise-marketing) for Enterprise pricing.

---

## Feature comparison

Column values are taken from the plan comparison table on the pricing page.

### Plan basics

| Feature | Free | Comfort | Power |
|---|---|---|---|
| Active subscribers | Up to 250 | Up to 200,000 | Up to 200,000 |
| Monthly email sends | 2,500 | 10x your subscriber tier ceiling, so 5,000 at the 500 tier | Unlimited |
| Audiences | Unlimited | Unlimited | Unlimited |
| Seats | 2 | 3 | Unlimited |
| More than 100 integrations | Yes | Yes | Yes |
| Custom user permissions | No | Yes | Yes |
| Remove MailerLite logo | No | Yes | Yes |
| 15% off Google Workspace | No | No | Yes |
| Partner discounts | No | No | Yes |

### Grow your audience

| Feature | Free | Comfort | Power |
|---|---|---|---|
| Dynamic segments | Unlimited | Unlimited | Unlimited |
| Interest groups, tags | Unlimited | Unlimited | Unlimited |
| Subscriber management tools | Yes | Yes | Yes |
| Websites | 1 | 10 | Unlimited |
| Landing pages | 1 | 10 | Unlimited |
| Active forms | 3 | 10 | Unlimited |
| Embedded forms | Yes | Yes | Yes |
| Pop-ups | Yes | Yes | Yes |
| Promotion pop-ups | Yes | Yes | Yes |
| Forms A/B testing | Yes | Yes | Yes |
| Collect subscribers offline with the iPad app | Yes | Yes | Yes |

### Send email campaigns

| Feature | Free | Comfort | Power |
|---|---|---|---|
| Drag & drop newsletter editor | Yes | Yes | Yes |
| Simple editor | Yes | Yes | Yes |
| Custom HTML editor | Yes | Yes | Yes |
| Mobile-friendly newsletters | Yes | Yes | Yes |
| Newsletter templates | Limited | Yes | Yes |
| Create your own template | Yes | Yes | Yes |
| Free stock image library | Yes | Yes | Yes |
| Email A/B testing | Yes | Yes | Yes |
| Multivariate testing | No | Yes | Yes |
| Edit links in sent campaigns | No | Yes | Yes |
| AI writing assistant | No | Yes | Yes |
| Smart sending | No | Yes | Yes |
| Subject line generator | Limited | Yes | Yes |

### Automate your work

| Feature | Free | Comfort | Power |
|---|---|---|---|
| Visual automation builder | Yes | Yes | Yes |
| Email automation templates | Unlimited | Unlimited | Unlimited |
| Active automations | 3 | 50 | Unlimited |
| Automation steps | 5 | 100 | 100 |
| E-commerce triggers | Yes | Yes | Yes |
| RSS campaigns | No | Yes | Yes |
| Auto resend campaigns | No | Yes | Yes |
| Multiple automation triggers | No | No | Yes |

### Build your online presence

| Feature | Free | Comfort | Power |
|---|---|---|---|
| Active websites and landing pages | 1 website and 1 landing page | 10 | Unlimited |
| Landing page templates | Yes | Yes | Yes |
| AI landing page builder | Once | Yes | Yes |
| Website templates | Yes | Yes | Yes |
| Website blog section | Yes | Yes | Yes |
| SEO tools for sites | Yes | Yes | Yes |
| Click maps | Yes | Yes | Yes |
| Password protected pages | Yes | Yes | Yes |
| Customizable favicon | Yes | Yes | Yes |
| Landing page A/B split testing | No | Yes | Yes |
| Custom domains | No | Yes | Yes |
| Custom code injection | No | Yes | Yes |

### Monetize

| Feature | Free | Comfort | Power |
|---|---|---|---|
| Sell digital products | Yes | Yes | Yes |
| Sell bookings | Yes | Yes | Yes |
| Active digital products and bookings | 1 | 5 | Unlimited |
| Send paid newsletters | No | Yes | Yes |
| Sell recurring subscriptions | No | Yes | Yes |
| E-commerce integrations | Yes | Yes | Yes |

### Optimize for your audience

| Feature | Free | Comfort | Power |
|---|---|---|---|
| Custom variables | Yes | Yes | Yes |
| Surveys | Yes | Yes | Yes |
| Quizzes | Yes | Yes | Yes |
| Preview and send test emails | Yes | Yes | Yes |
| Deliver emails by timezone | No | Yes | Yes |
| Dynamic email content | No | Yes | Yes |
| Unsubscribe page builder | No | Yes | Yes |
| Subscriber preference center | No | Yes | Yes |
| Facebook Custom Audiences integration | No | Yes | Yes |

### Analyze reports

| Feature | Free | Comfort | Power |
|---|---|---|---|
| Comparative reporting | Yes | Yes | Yes |
| List growth reporting | Yes | Yes | Yes |
| Individual subscriber profiles | Yes | Yes | Yes |
| Email click maps | Yes | Yes | Yes |
| E-commerce sales tracking | Yes | Yes | Yes |
| Automation real-time reports | Yes | Yes | Yes |
| Custom date range reports | No | Yes | Yes |
| Custom report exports | No | Yes | Yes |

### Connect your apps

| Feature | Free | Comfort | Power |
|---|---|---|---|
| More than 100 integrations | Yes | Yes | Yes |
| MailerLite API | Limited | Yes | Yes |
| MCP server | Limited | Yes | Yes |
| Webhooks | Limited | Yes | Yes |
| Stripe | Yes | Yes | Yes |
| Shopify | Yes | Yes | Yes |
| WooCommerce | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| ChatGPT | Yes | Yes | Yes |
| Transactional emails | Try MailerSend | Try MailerSend | Try MailerSend |

### Support

| Feature | Free | Comfort | Power |
|---|---|---|---|
| Knowledge base | Yes | Yes | Yes |
| Webinars | Yes | Yes | Yes |
| Email support | No | Yes | Priority |
| 24/7 live chat support | No | No | Yes |

---

## Frequently asked questions

### Which plan is right for me?

MailerLite offers 4 plans: Free, Comfort, Power and Enterprise.

The **Free plan** is a generous way to get started, with a real taste of the full platform. You get up to 250 subscribers, 2 user seats and 2,500 monthly emails, plus campaigns, automations, a website, a landing page and signup forms, along with all 3 email editors.

The **Comfort plan**, starting at $12 per month, is the full toolset at the right size for solopreneurs and small teams. You get everything in Free, plus unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, the unsubscribe page builder, preference center, AI writing assistant, smart sending and more, with sensible sending and usage limits.

The **Power plan**, starting at $25 per month, is for busy marketers with several revenue streams and sales funnels. You get everything in Comfort, plus unlimited user seats, monthly emails, automations, forms, digital products and bookings, multiple automation triggers, partner discounts and 24/7 live chat support.

The **Enterprise plan** is a custom solution for businesses above 200,000 subscribers that need dedicated support and services. Pricing depends on your active subscriber count and any add-ons. You get a dedicated success manager, dedicated IP as an add-on, account audits and performance improvements, and deliverability support. Reach out through the [Enterprise contact form](https://www.mailerlite.com/enterprise-marketing) for details.

### How do I switch to a different plan?

You can [switch plans](https://www.mailerlite.com/help/plan-and-billing#new/annual-monthly) any time from the Billing and plan tab in your account. Pick the plan that fits and get immediate access to your new features.

Switching from monthly to annual takes effect as soon as checkout is complete. Switching from annual to monthly can be started right away, but it doesn't take effect until the annual plan expires.

When you downgrade, the current plan runs to the end of its billing cycle and the new plan starts at the next one.

### How does pricing work?

Pricing is based on usage, not feature access. You pay for the number of subscribers you have and the volume you send. That's why the best tools are included on every paid plan, and your price scales as your list and sending grow.

### Can I stack multiple discounts or promotions?

Only one discount applies at a time. MailerLite offers annual billing and [nonprofit discounts](https://www.mailerlite.com/mailerlite-for-nonprofits).

### How do you count subscribers?

Billing is based on the number of active subscribers in your account, meaning anyone with an active status. Subscribers who have unsubscribed or bounced don't count.

Counting is cumulative within each billing cycle, so any address that was active at any point during the cycle counts toward your limit, even if you delete it later.

Your subscriber count resets once a month on your billing anniversary, set by the date of your first plan purchase. If you delete subscribers on April 1 and your billing date is April 5, those subscribers count toward your limit until April 4.

### What happens when I outgrow my subscriber limit?

On a paid account, the limit increases automatically and your card is charged for the next tier. You get a notification in your account before you reach it.

On a Free account, sending is locked for campaigns and automations once you pass 250 active subscribers. You can upgrade, or remove active subscribers to start sending again.

### How are monthly email limits counted?

Your monthly email limit depends on your plan and your subscriber tier.

- **Free** includes 2,500 emails per month
- **Comfort** gives you 10 times the ceiling of your subscriber tier each month. The multiplier is based on the top of your tier, not your exact subscriber count, so on the up-to-1,000 tier you get 10,000 emails a month whether you have 200 subscribers or 900
- **Power** includes unlimited monthly emails, subject to fair use

One send counts as one email to one subscriber, so a single campaign to 500 people uses 500 of your monthly emails. Your allowance resets each month on your billing date.

If you reach your Comfort limit before the month resets, you can upgrade to Power for unlimited sending, or wait for the next billing cycle. You get a heads-up in your account as you get close.

### Which features can I test during the 14-day trial?

Every new account gets 14 days to try premium features. See [what's included in the 14-day premium trial](https://www.mailerlite.com/help/what-is-included-in-mailerlite-s-14-day-premium-trial) for the full list.

### What happens after the 14-day trial ends?

Premium features become unavailable unless you upgrade. Nothing is deleted. Your subscribers, automations, forms and sites all stay in your account.

### Can I send emails through the API or MCP server on the Free plan?

No. Sending through the API and the MCP server is available on paid plans. On Free, API and MCP access is limited and doesn't include sending.

### How do you protect customer data?

MailerLite never rents, sells or otherwise shares your data with third parties. To make sure all accounts comply with the [terms of service](https://www.mailerlite.com/legal/terms-of-service) and [anti-spam policy](https://www.mailerlite.com/legal/anti-spam-policy), MailerLite reserves the right to monitor the lists, content and response data of all accounts. That monitoring protects the reputation of shared IPs and the customers who send from them.

### Where is MailerLite data stored?

In the European Union, in a data center certified to ISO 27001. See the [privacy policy](https://www.mailerlite.com/legal/privacy-policy) for how your data is processed.

### Is MailerLite GDPR compliant?

Yes. MailerLite has the controls and procedures required for personal data processing security. See [GDPR compliance](https://www.mailerlite.com/gdpr-compliance).

### Do you offer discounts for nonprofits?

Yes, [nonprofits get 30% off paid plans](https://www.mailerlite.com/mailerlite-for-nonprofits). Indicate that you're a nonprofit during your approval application, then [contact support](https://www.mailerlite.com/contact-us) with a document showing your nonprofit status. US nonprofits can provide an IRS tax exemption certificate, and European NGOs can provide any official government document acknowledging nonprofit status.

### Do you offer discounts for multiple accounts?

No. Each account needs its own plan and billing.

### Do you have a reseller or referral program for agencies and freelancers?

Yes. MailerLite has a [referral program](https://www.mailerlite.com/blog/refer-a-friend-program) and an [affiliate program](https://www.mailerlite.com/affiliate).

### I'm new to marketing. Do you help with getting started?

Yes, several ways:

- The [ultimate guide to email marketing](https://www.mailerlite.com/ultimate-guide-to-email-marketing)
- A [step-by-step guide to getting started](https://www.mailerlite.com/help/how-to-get-started-with-mailerlite)
- [Video tutorials](https://www.mailerlite.com/video-tutorials) and the [knowledge base](https://www.mailerlite.com/help)
- The [blog](https://www.mailerlite.com/blog) and [YouTube channel](https://www.youtube.com/@MailerLiteOfficial) for stories, how-tos and tutorials

During your 14-day trial of paid features you also get 24/7 live chat and email support. After that, see your [support options](https://www.mailerlite.com/help/mailerlite-support-options).

### Can you help if I'm bringing a large list?

Yes. Details are on the [migration page](https://www.mailerlite.com/migration). For extra help, [contact the success team](https://www.mailerlite.com/contact-us?category=migration).

---

## Links

- [Pricing, HTML version](https://www.mailerlite.com/pricing)
- [Sign up free](https://accounts.mailerlite.com/signup)
- [Enterprise](https://www.mailerlite.com/enterprise-marketing)
- [Nonprofit discount](https://www.mailerlite.com/mailerlite-for-nonprofits)
- [Contact us](https://www.mailerlite.com/contact-us)
- [API documentation](https://developers.mailerlite.com/)
- [MCP server](https://www.mailerlite.com/features/mcp)
- [What's new](https://www.mailerlite.com/whats-new)