Shopify integration update
You will be able to track customer purchases from email campaigns. This will give you a full picture of your email marketing performance.
coming WooCommerce integration
The plugin will allow to connect WooCommerce with Mailerlite and add your customers to email subscribers directly via WooCommerce's checkout process.
improved New Segments
Finally, we came up with a solution that solves many issues we had before and takes MailerLite subscriber management to the next level. Read more in our blog.
New popup form types
We have launched new Popup form types including Bottom Bar, Top Bar and Slidebox.
Possibility to show Popup Form on click event
We have added instructions how to show a popup when a link or button on a page is clicked. Instructions can be found on Popup Settings page of each form.
Webforms become Forms
We have redesigned the Webforms page for easier access and navigation. Creating a new form is now faster than ever! Read more about update.
Automation activity filter
A new Filter in Automation Activity window will allow to filter subscribers by their status and additional parameters. For example, subscribers which are in the queue can be filtered by particular step or/and date when the next step will be processed.
Link Trigger in Automation
A Link Trigger is exactly what it sounds like: someone clicks a link in any of your emails and it triggers an automation workflow. Read more in our blog.
Folders and filters in campaigns
We have added possibility to create folders for your campaigns and use filters to quickly find them. Also you can easily download few campaigns report data into a single CSV file. Read more.
Sending campaigns by timezone
Our users now have the ability to send campaigns in different timezones. This allows you to make sure the campaign goes out on the exact time (like 2pm) in every timezone.
Due to popular demand, we've teamed up with Instafreebie to develop an integration between our services.
Countdown block in drag & drop editor
New block in our drag & drop editor which allows to count down to a specific date and time. Feature description.
Possibility to add a custom image in social share
Now you can select/add new image which will be shown after your newsletter is shared on Facebook/Twitter. Have a look to our knowledge base if you need more info.
The possibility to duplicate a workflow
Your workflow can be copied using the button "Edit" on the right side of the workflow name.
The possibility to add subscribers to workflow
We have added possibility to add existing subscribers to the workflow. Read more in our knowledge base.
Improved delay step in automations
In addition to our current delay options we've added two more: specific day of the week and specific day of the month. We have a knowledge base article, if you would like to read more.
Improved workflows editing
You can stop the automation, add a new step and turn it on again - completed workflows are continued with new steps. If this new step is the last step of your workflow, it will be executed for all subscribers, even those subscribers who already completed the sequence. Manual can be found here.
Improved delete action for condition step in automation
We've added a possibility to remove the condition step from an automation without having the rest workflow deleted. Manual can be found here.
Activity tab in automation
It's an important update for our automation and it allows you to control subscribers in activity tab. 3 main statuses are shown: Completed, Queued and Canceled. Read more in our knowledge base.
Old Automation migration to the new workflows
We've added a possibility to migrate your old autoresponder to a new workflow automatically. Note that migration will work only for active autoresponders and for those which have only one 1 group selected. You can migrate old autoresponders as many times as you want, nothing will fail.
Official MailerLite app for Shopify is released. It syncs all your Shopify customer data with MailerLite, automatically create segments like "First Time Customers", "High Spending Customers" and more.
Opens by location
Opens by Location in sent campaign reports help you to understand where your subscribers are located and which countries are the most active. You can read more about in our blog post.
Sent campaigns notifications
Along with other notifications available, you can get a notification after your campaign is sent. Check this page for more examples.
New Automation with a visual workflow builder gives you the power to engage with your audience on a more personal level. You are able to create customer journeys (series of emails) based on customer data, segments and activity. Read more here.
Popup templates updated
Several months ago Google announced that in 2017 they are changing the ranking for websites which have inappropriate popups. We've made several changes according to their requirements:
- Changed size
- Changed position
- No visible (black) overlay
Refer a friend program
Share MailerLite with your friends and they'll get a $20 credit when they sign up. If they end up upgrading, you'll get a $20 credit too. More info can be found in our blog.
Retina display support for images in drag-and-drop editor
Your newsletter images can now look crisp & clear on Retina and other high-definition displays. Read more on our blog.
Unsubscribe clicks removed from overall campaign clicks stats
A lot of users have requested not to count the clicks on the Unsubscribe link towards the overall campaign click stats. Including the Unsubscribes distorts the real click-through rate that tells how well you are converting. Now we will exclude the unsubscribes from the click stats. Your click rate will now reflect the true amount of clicks your campaign gets. You can still see stats about Unsubscribes as a separate number.
Christmas greetings template
We have added a new template for Christmas greetings. It has 4 design themes and you can customize it as you want. Read more on our blog.
Social share for landing pages
A new content block in landing pages allowing to add any social networks and let your clients to share landing page on that network.
Monthly account activity
This feature allows you to get monthly summary of new subscribers and account stats. Here you can find a blog post about it.
There's a possibility to write phone number on the button. When subscribers click on it, they'll be able to call. Check out the manual about call button.
Unlimited custom fields
There used to be a limit of up to 10 custom fields. Now custom fields are unlimited, you can add as many as you need.
Hiding popup forms on mobile devices
One more option "Hide on mobile" in Visibility settings allowing you to hide the form only on mobile devices.
ConvertPlug, a WordPress popup plugin helps you create attractive popups, which can be used as sign up forms or opt-in forms. Read more about the integration.
A new button with more settings and style options. We have a blog post about it.
We launched a section on our website with Video Tutorials on most of MailerLite features. You can find more than 30 videos there already now and we'll be adding more. Check the videos.
New subscriber page
It appears on you click on email address of any user. This page contains information about subscriber status, details, groups where this address was added and stats. You can also enter notes on this page.
Using landing pages in Facebook
This allows you to use landing pages created in your MailerLite account on your Facebook page. You simply select any landing page and it appears on your Facebook page!
Double optin for API and integrations
Possibility to send confirmation emails if you're using MailerLite API. Manual can found here.
Statistics for embed and button type webforms
You can find daily stats and the list of all subscribers who registered using particular embed/button type webform.
New triggers for autoresponders
2 new triggers added to automation: "When subscriber joins a segment" and "When subscriber exits a segment".