The Hero's Journey - Becoming a Guide

About Webinar

Our favorite stories have a hero, and behind every great hero is a guide. Luke Skywalker had Obi Wan, Harry Potter had Dumbledore and Neo had Morpheus.

In marketing, the heroes are your audience and YOU are their guide.

Please join me for our webinar, where I’ll share ways you can improve your engagement by following the Hero’s Journey framework.

We will cover how to:

  • Imagine your audience as heroes
  • Create, test and refine your messaging
  • Use your message in a video, email and other channels

This webinar will be 30 minutes, and we’ll follow it with a live Q&A. We'll also send a recording to everyone who registers.