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The hero's journey: Becoming a guide

About this webinar

Our favorite stories have a hero, and behind every great hero is a guide. Luke Skywalker had Obi Wan, Harry Potter had Dumbledore and Neo had Morpheus. In marketing, the heroes are your audience and YOU are their guide!

Go and dust off your superhero costume, we’re about to go on an adventure. In this webinar replay, you’ll learn how to improve the engagement with your audience and strengthen your message by following the hero’s journey framework.


  • Imagining your audience as heroes
  • Creating, testing and redefining your messaging
  • Using your messages in videos, emails and other channels