Gediminas from MailerLite

Gediminas7 min readNew Features & UpdatesDecember 5, 2018

Editor upgrades: Build your own templates & 3 new email blocks

Editor upgrades: Build your own templates & 3 new email blocks

Our drag & drop editor is like a box of Legos. Pre-built blocks enable you to experiment with and create all kinds of designs. More Legos mean more possibilities and fun.

We don’t want the fun to stop, so we added more features and email blocks to inspire you and help you make newsletters that your subscribers love.

We are happy to announce a new feature that allows you to create your own templates. You can design templates from scratch and store them in a personal gallery for your company and you to access whenever you need them.

While focusing on improving templates, we decided to update the current template gallery with more designs and a search filter to help you find them fast.

Lastly, we added three new email blocks:

  1. Event Announcements
  2. Digital Signature
  3. Instagram Block

The drag & drop design editor got a functionality boost this month to help you create more personal and engaging newsletters. Let’s take a closer look at each update!


Make Your Own Templates

Templates are great for saving time and helping you design newsletters for specific topics like blogs, e-commerce, holidays, and more. Instead of just offering you pre-designed templates, we thought some of you would love the possibility of creating your own templates.

Whether you want to build a library of your designs for other people in your company or you just want to reuse templates for future campaigns, MailerLite now gives you the capability to design and store your own templates.

You can go to My Templates in the drop-down menu to start making your templates.

my templates menu

To create a new template, you’ll need to name it and choose a starting point. You can start building your template from scratch using our drag & drop editor or choose one of the predesigned templates from our updated Template Gallery.

After you make your selection, you will go to the drag & drop editor where you can customize and create your template. Later you can re-use your templates whenever you need them.

Template Builder

All of your saved templates are stored in My Templates and can be changed or updated at any time.

You will also find My Templates when you create a campaign, but it will only appear if you have completed and saved your own template.

MailerLite My Templates gallery

P.S. We added a new drop-down menu within the drag & drop editor called Actions where you can turn any email into a template.

Save as Template option

Here's a video tutorial showing just how easy it is to create your own template with MailerLite:

Learn how to create your own template
Video about My Templates feature

Current Template Gallery Update

Our template gallery has grown this year to more than 40 options. Our experienced email marketing designers create every template in the gallery. They stay ahead of the current design trends and curate the gallery to ensure you have access to modern and effective newsletter designs.

The gallery includes templates that cover the most popular email marketing categories including holidays, e-commerce and company updates.

As our gallery grows, we want to make sure you can find the right template quickly. To that end, we developed a filter functionality, which helps you search templates by category.

MailerLite Template Gallery
The template gallery categories include:
  • Featured Category
  • E-commerce
  • Newsletters
  • Announcements
  • Deals & Offers
  • Events, Blog & Updates
  • Inspiration
  • Notifications
  • Holiday themes

We have a design for every occasion, and now it’s super easy to find the right template.


Introducing Three More Email Blocks

1. Event Announcement

We created an Event email block to make your life easier when you are planning an event. With pre-built fields and an RSVP button that adds subscribers to a selected group automatically, you can now spend more time focusing on the actual event instead of building an invitation from scratch.

The new block is called Event and you can find under Special Category.

MailerLite Event Block

Every event invitation contains vital details that you don’t want to forget, such as time, date and location. The pre-built fields ensure that you won’t forget to include all the necessary information.

The Location field auto-completes suggestions to help you find the right address within seconds.

event block location field

The RSVP button is the big time saver of this email block. You select the Show RSVP button and insert the button title, success message and the interest group you want to add to.

Subscribers are added to the selected group automatically, and you can now trigger automations to send event-related emails directly to people who have RSVP’d. Complex automation made simple!

MailerLite Event Block RSVP button

You can also select Show calendar links to add your event to subscribers’ calendars.

MailerLite Event Block Calendar links

2. Your Digital Signature

We live in a digital world, but that doesn’t mean people don’t appreciate those personal, human touches. Personalization is now more important than ever.

To help you put your personal stamp on emails, we’ve created a clever Digital Signature block that lets you sign your emails. The new block can be found under Special Category.

MailerLite Digital Signature block

You can draw the signature directly in the editor as seen above, or you can choose to type it in as seen below.

MailerLite Digital Signature block options

You can also go old school and upload an image of your signature. Regardless of how you create your signature, they are all saved in your file manager.

3. Instagram Social Media Block

You’ve already seen how our Twitter and Facebook email blocks work. We are happy to announce that we have added an Instagram integration that works similarly.

You can now embed Instagram posts in your newsletter using the drag & drop editor. Here’s how it works:

First, you need to enable Instagram integration from our Integrations page and grant access to your Instagram account.

MailerLite instagram integration page

Once you complete the first step, a new block is automatically added under the Social Media category in your drag & drop editor. Just like that, your Instagram feed shows up in the sidebar within MailerLite.

MailerLite Instagram integration

We created a seamless workflow so you can view your Instagram images while you are editing your newsletter. It’s time to take your engagement to the next-next level with those amazing photos.


The drag & drop editor is your playground

When we launched the new drag & drop editor, we did not realize how much fun it would be to come up with new tools and functionality to make it better.

Thus far, we’ve added dynamic content and social media blocks, an event block, digital signature, and a personal template creator.

What’s next for the drag & drop editor?

Tell us what you think the next feature should be in the comments below. If we decide to make it, maybe we’ll name the feature after you!