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Email automation

Build automated email workflows

Automated emails guide subscribers through every step of their journey—from the welcome email to purchase. Set up email marketing automation workflows to reach the right people at the right time.

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Send triggered emails

Instantly react to subscriber behaviors without lifting a finger. Automatically send emails or perform other actions, based on a specific event or multiple triggers such as clicking a link or completing a form.

When a subscriber joins a group

Use this trigger to send automatic, targeted emails to subscribers in specific email lists. Excellent for welcome emails, lead magnets, and webinar or event emails.

When a subscriber completes a form

Strike while the iron is hot and send an automated email as soon as the subscriber completes a form. Great for onboarding new customers and lead nurturing.

When a subscriber clicks a link

Trigger a specific action when a subscriber clicks a link in one of your emails. Use this trigger to send automated emails, or instantly add subscribers to a group based on their interest.

Updated field

Activate a workflow when a custom field in the subscriber profile is updated. A field could be updated by a signup form, email survey or manually from your dashboard.

The anniversary of a date

Collect subscribers' birthdays, wedding dates and other important life events to automate highly customized email messages to celebrate their anniversaries every year.

The exact match of a date

Trigger your email automation on the exact match of the date in a subscriber field. This comes in handy for automated newsletter subscription or free trial related emails.

Improve customer retention

Your most valuable customers are your existing customers. Nurture them with perfectly-timed emails using an e-commerce integration.

Abandoned cart

Trigger an automation workflow when a shop visitor provides their email but leaves before finalizing their purchase. These emails are awesome for customer retention.

Purchased any product

Send an order confirmation email with an opportunity to cross-sell or upsell in real time. The workflow is triggered when a subscriber completes the purchase of any product from your store.

Purchased specific product

This trigger is activated when a shopper purchases a specific product in your store and lets you easily send an upsell email. Use it to send informational emails after someone buys a certain item.

Purchased from a category

Trigger an email automation when a shopper purchases a product from a specific category. This trigger is ideal for cross-selling products or to offer other relevant products based on prior purchases.

Integrate all your tools

Supercharge your email marketing workflow by using APIs to integrate your favorite web services, like CRMs. If you can’t find an existing integration, Mailerlite’s API makes it easy for developers to smoothly integrate with other apps.

Personalize each email

Whether it’s one person or thousands, you can engage each subscriber personally. Tag them in interest groups or segment by behavior to send email marketing campaigns that truly resonate.

Segments based on behavior

Send personalized content

Reward loyal customers

Track and improve results

Use real-time reports to track audience engagement, metrics and overall growth. Leverage these insights to improve click-throughs and conversion rates of your email automation.

Total emails sent
164,787
Opened
59,441
36%
Clicked
37,901
23%
Click to open rate
64%
    Unsubscribed
    260
    0.16%
    Spam complaints
    3
    0%
    Hard bounce
    280
    0.17%
    Soft bounce
    845
    0.51%

Monitor subscriber activity

Create an email series with multiple steps with the automation workflow builder. Keep up with where your subscribers are in the email workflow with activity reporting.

Track automation history

Track, view and restore all the previous actions within the email automation workflow from when it was first activated. You can sort the data by date or by selected action.

Email automation examples

Not sure how to get started? Get inspired by these automated workflow templates below.

Start your first automated email campaign

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