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Quiz maker

Build fun quizzes in minutes

Create engaging online quizzes and publish them on landing pages, websites, or email newsletters. That’s right! You can now send quizzes in your newsletters. Our intuitive quiz maker lets you create quizzes for all occasions. Set up is simple and publishing quizzes is free.

Create my first quiz

Drag & drop online quiz maker

Anyone can create a free quiz in minutes without coding knowledge thanks to our drag & drop quiz maker. Select multiple-choice quiz questions, add images, and set the rules. Build quizzes that people love!

Make quizzes that pop

Style your quiz to fit the occasion and your brand with customizable colors, fonts, headings, and labels. Quizzes fit seamlessly into your web pages and newsletters. Make it engaging and easy for your audience to take part!

Drive leads and grow

Engage website visitors with a quiz and convert them with the built-in quiz signup form. Then use our email marketing tools to create an automated email series that converts quiz takers into customers.

Craft custom experiences

Build engaging experiences with adaptable quizzes that change based on user progression. These targeted quizzes skip irrelevant questions and jump straight to those related to your user's knowledge.

Improve personalization

Get to know your audience better and segment them into targeted groups based on their quiz answers. Then use our email marketing tools to target each segment with personalized campaigns.

Discover what your audience knows

Gain new audience insights with quiz analytics that track metrics like number of participants, completion rates, and the most-chosen answers. Use this information to make smarter business and product decisions.

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How to make a quiz in 6 easy steps with MailerLite

MailerLite’s quiz builder makes creating a fun quiz for your landing page or newsletter a breeze. Publish your first quiz today for free by signing up for a free MailerLite account and then following these 6 simple steps.


Log in to MailerLite and choose to create a landing page, website, or email campaign.


Open the relevant builder and choose the quiz block from the side menu.


Add questions to the quiz block.


Customize the design of the quiz in the settings panel.


Add rules and conditions to build a quiz that changes based on prior answers.


Publish the landing page or schedule your newsletter.

Interactive quizzes for landing pages

Create a quiz on a stand-alone web page and share it with your audience. Publish your quiz to a MailerLite domain for free or use a custom domain connected to your brand. Share the quiz with your customers, students or friends, and access page and quiz usage statistics in the landing page dashboard.

Interactive quizzes for email newsletters

Create an email quiz so subscribers can participate from their inboxes. Use your quiz to learn more about your subscribers, and put this insight to use by creating customer segments. Increase your conversion rate by creating targeted marketing campaigns for each segment.

Idea inspiration for your first quiz

With our quiz maker, you can create various kinds of quizzes for any occasion. Just choose relevant question types and customize the design to your needs. 

Here are 4 ideas to help you start.

Attract new customers with a lead magnet quiz

Use a lead magnet quiz to engage website visitors and encourage them to subscribe. Then use MailerLite’s email marketing tools to nurture them with automated email campaigns.

Educate customers while gaining insights

Create quizzes that test your customer's product knowledge. They'll learn new things and you'll identify what customers are missing about your offering.

Create fun learning experiences for students

Engage learners with fun quizzes that test their knowledge. Embed quizzes in emails to make them super convenient. You’ll maximize participation and make learning more effective.

Quiz people for the fun of it

Keep your newsletters fresh with fun quizzes that relate to your business, or run a subscriber contest to boost engagement and strengthen your community.

Build your first quiz today

Create beautiful quizzes and publish them on landing pages or email newsletters for free. Our drag & drop builder makes the process a breeze. Start today!

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MailerLite online quiz creator FAQs

Frequently asked questions
Is the MailerLite quiz free?

Yes, anyone can create landing pages or newsletter quizzes for free with MailerLite. Send your newsletter quiz to up to 1,000 subscribers or publish your landing page quiz on a MailerLite domain without paying a cent.

How to create a lead magnet quiz?

Create a lead magnet quiz by creating a landing page and adding the quiz block. Customize your quiz and then use the relevant option to add a signup page. Now you just need to send relevant traffic to this page.

How can I design a quiz?

Our quiz maker has plenty of easy-to-use design customization options. Adjust the colors, fonts, sizing, buttons and spacing of your quiz. Add extra elements to the survey such as a progress bar or the ability to show content in a card.