Create your personal AI assistant
Connect MailerLite directly to AI tools like Claude or Gemini and ask it to automate tasks, analyze campaigns, and so much more!
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Turn your LLM into an AI email marketing workhorse
Your new AI assistant can analyze campaigns and create content based on real-time data in MailerLite! Just connect our new Model Context Protocol (MCP) server with your AI tool and off you go.
Automate the mind-numbing work
Get reports and optimization ideas based on real-time data without the tedious manual work.
AI assistant that works for you
Ask AI tools like Claude to do tasks for you—like sending out campaigns or creating segments.
Set it up in a few clicks
It’s super easy to connect an AI tool: No downloads, no code, and no API keys required (aka the clunky stuff).
Join 1M+ MailerLiters
Automate tasks and get recommendations for optimization
Want a glimpse into how your new AI assistant can save you time, uncover hidden opportunities, and maximize your email list potential?
Easily turn blog posts or other long-form content into email campaigns. What’s more, your AI assistant can create a draft email campaign for you in seconds, ready for you to review.
Your AI assistant provides insights to your list and an action plans like: “2,500 subscribers haven’t opened an email in 9 months. I’ve drafted a ’ re-engagement campaign for them. Create the automation?”
Ask your assistant to, “Identify a segment of ‘brand evangelists’ who frequently open, click, and share content.” You can then target this group with requests for reviews or with early access to new products.
How it works
It’s super easy to connect your AI tool: No downloads, no code, and no API keys required (aka technical and clunky stuff).
Get MailerLite MCP server URL
Access your unique, secure MailerLite MCP server URL – the bridge between your AI and your MailerLite account.
Connect your AI tool
Paste the MCP URL into your AI tool (like Claude or Cursor). We provide detailed guides for popular platforms.
Authorize & start prompting!
Once authorized, your AI is ready to receive commands and execute tasks within your MailerLite account.
Ready for an Email Marketing Renaissance?
Offload all the manual work to your AI assistant and free your mind up to think about what's next for your business! MailerLite's AI assistant performs time-consuming tasks in seconds. Give it a try!
Find answers to all your questions here!
What exactly is MailerLite MCP?
MCP stands for Model Context Protocols.
At its core, it's a standardized set of rules that allows AI assistants (Models) to communicate with external services like MailerLite.
Normally, for an AI to use a service, a developer has to write custom code to connect them. MCP eliminates this need by creating a universal language. It lets MailerLite advertise its functions like add_subscriber or create_campaign as a standard set of "tools." Any AI that understands the MCP standard can then automatically see and use these tools to carry out your requests.
Do I need coding skills to use MCP?
No! MailerLite has made its MCP cloud-based, meaning the technical complexity is handled by us. Connecting is typically a simple click-and-authorize process.
What does the MCP server for MailerLite do?
The MCP server acts as a secure bridge between your AI tool and your MailerLite account. It translates the standard commands from your AI into specific actions within MailerLite, like adding a subscriber or analyzing a campaign. This allows your AI tool to understand and use MailerLite's features without needing a complex, custom-built integration.
Is using an MCP compliant with GDPR?
Under GDPR, MailerLite customers are the data controllers for their subscribers' data. As stated in our Terms of Use (Section 17.4), customers are "solely responsible for your choice, configuration, and use of any AI Agent connected via the MCP," including ensuring compliance with all applicable laws. When a customer integrates an AI tool, they are directing that data transfer.
MailerLite provides clear information to help clients make informed decisions about their subscribers' data when using an MCP. This includes:
Prominent disclaimer: Before connecting to the MCP, a disclaimer states: "By connecting, you authorize your chosen third-party AI agent to access your full MailerLite account data. [...] You are solely responsible for ensuring your use complies with applicable laws.”
Terms of Use: Sections 17.2 and 17.5 clarify that customers authorize AI Agents to access data within their MailerLite account, and MailerLite does not control or endorse third-party AI Agents.
Privacy Policy: Sections 6.2 and 6.3 confirm customers authorize data transmission to the AI Agent, whose own terms govern data handling. It also highlights that "Data transfers to AI Agents via the MCP may also involve international data transfers, and you are responsible for ensuring compliance with any applicable regulations."
We believe this information allows our customers to make well-considered decisions about their data when using MCP functionality.
What are some examples that I could do with it?
You can ask your AI assistant to perform complex analysis or carry out tasks in plain language.
For example, you could ask:
"Identify my top 3 performing newsletters from the last quarter and tell me what they have in common?"
"Help me clean up my list by creating a segment of subscribers who haven't opened an email in the last 6 months."
"Find my best-performing automation and tell me which email in the sequence has the highest drop-off rate."
Who is this MCP server intended for?
It's for anyone who uses AI assistants and wants to make their email marketing workflow more efficient.
This includes:
Marketers and business owners who want to quickly analyze data and manage tasks without deep-diving into the MailerLite interface
Developers and power users who want to integrate email marketing into their scripts and automated workflows
Anyone looking to save time by delegating their MailerLite tasks to an AI assistant
Is it difficult to set up?
No, it’s designed to be straightforward. For many AI tools like ChatGPT, it's as simple as finding MailerLite in a "Connectors" list and clicking "Connect." For others, it typically involves copying and pasting the server URL into a settings field. This article provides detailed, step-by-step instructions for all supported clients.
What kind of MailerLite data can an AI tool/LLM access via MailerLite?
By authorizing a connection, you grant your chosen AI assistant permission to access the data needed to perform your requests. This includes information across several categories:
Subscriber data: Names, emails, status, groups, fields, and activity history
Campaign data: Content, settings, and performance metrics like open and click rates
Groups and segments: Lists of your subscriber groups and segments
Automations and forms: Details about your automation workflows and forms
You are always in control of this connection. For a complete breakdown of every available function, please see the Full list of available tools section in this guide.