Email marketing for agencies: Grow your clients and your bottom line
Email marketing software for agencies aiming to deliver exceptional results. One login to manage all your client accounts, 30% lifetime commission on every referral, and AI assistance every step of the way.
You run the agency. MailerLite runs the email platform
Powerful tools help you collaborate smoothly, manage clients effortlessly, and build an expert team that gets contracts renewed.
Involve your team and clients
Collaborate across the team or clients. Choose from 5 user types or build a Custom role with granular permissions. Add unlimited seats on the Advanced plan.
Manage all clients from 1 login
Forget logging in and out for each client. Switch between separate client accounts in 2 clicks, with each account keeping its own subscribers, campaigns, and templates.
Build your team’s expertise
Increase your team’s capabilities and expertise with MailerLite’s vast resource hub, including blog, video tutorials, live webinars, and knowledge base.
"We rely on Mailerlite for several clients across a variety of industries. The features provided are incredibly awesome for the price, and we have the easiest time getting clients to set up their campaigns and send out their own emails. Their development team is always looking at what’s next, making them an indispensable part of our workflow. Mailerlite is simply dynamite."
Capture high-quality leads
Help your clients attract and convert potential customers effectively. Use customizable landing pages, forms and pop-ups to capture high-quality leads and grow your audience fast.
Design beautiful emails
Choose between a drag & drop editor, pre-built templates, simple editor, or a custom HTML email builder. Agencies have the flexibility to design emails that meet every client’s brand criteria.
Impress clients with effortless automation
Streamline your campaigns and wow clients with automation. Leverage multi-trigger workflows, customizable templates, and smart tools to deliver outstanding results in your sleep.
Join the happy agencies using MailerLite!
Sign up for a free MailerLite account and enjoy a 14-day free trial of our premium features and discover why so many agencies choose MailerLite for their clients.
Templates that work
One login, every client account
Switch between separate client accounts in 2 clicks. Each account keeps its own subscribers, campaigns, templates, and billing, so clients own their data and you stay out of the middle. No per-seat fees, no shared dashboards, no white-label upcharges.
Give every client account an AI co-pilot
The MailerLite MCP server connects each client account to Claude or ChatGPT. Ask in plain English which campaign drove the most revenue, draft subject lines for the next send, or generate a monthly recap, across any client account you manage.
Earn from every client you bring in, for life
Through the MailerLite Affiliate program, you earn 30% of your client’s spend for as long as they stay with us. You earn recurring revenue that compounds as your client roster grows.
"We use the money to make something better for our employees and company. Last time we completely renovated our office."
Everything agencies need to deliver for clients
Whether you're capturing leads or proving ROI to a skeptical CMO, MailerLite has the tools to make every client engagement run smoother.
Build branded websites fast
Spin up professional-looking websites, blogs, and online stores for every client with the Drag & Drop website builder.
Improve performance with A/B testing
Remove guesswork by statistically proving which email version performs best. Clients love proof!
Strengthen client sender reputation
Maintain healthy deliverability with dedicated IPs and in-house deliverability experts who make sure client emails reach the inbox.
Segment client lists with precision
Target subscriber segments based on demographics, location, behaviors or interests. Create your own segments or use one from our Segments library.
Stay compliant with ease
Rest assured that client campaigns are GDPR/CCPA compliant. MailerLite’s default settings include checkboxes, pre-written permissions, and subscriber geo-segmentation.
Send client-ready reports
Build per-account dashboards filtered by date, campaign, or subscriber group, and export to CSV or PDF for client review.
"We switched from MailChimp to MailerLite in 2018, and we never looked back. MailerLite’s email marketing increased our email marketing campaign open rates by at least 50%, and our click-through rates by 800%."
Start for free and upgrade as you grow
Enjoy all email marketing features free for 14 days so you can see which plan is best for you. You'll have access to advanced features including enhanced automations, paid newsletter subscriptions, AI tools and more!
- 12,000 monthly emails
- 1 user seats
- 24/7 support for up to 14 days
- Key features
- Drag & drop editor
- Pop-ups
- Landing pages
- Surveys and Quizzes
- Automation
- Unlimited monthly emails
- 3 user seats
- 24/7 Email support
- All in Free, plus
- Unlimited newsletter templates
- Auto-resend campaigns
- Conditional content (dynamic blocks)
- Paid newsletters
- RSS campaigns
- Unsubscribe page builder
- Unlimited monthly emails
- Unlimited user seats
- 24/7 Live chat & email support
- All in Growing business, plus
- Multiple triggers in automations
- Custom HTML newsletter editor
- Preference center
- Promotion pop-ups
- AI writing assistant
Streamline your workflow with effortless integrations
Connect to your favorite web services, streamline your workflows, and harness customer data like never before. Achieve outstanding results and deliver exceptional value to your clients with ease.
Keeping it Lite
We don’t just talk the talk, we walk the walk. MailerLite started out as a small business too! See how ‘Keeping it Lite’ has helped us build a product our customers love to use.
Enjoy top email features without the hassle
MailerLite simplifies email marketing across every client account, so you can spend less time switching tabs and more time growing the agency. Sign up for a free account to see why so many agencies trust MailerLite.
MailerLite for agencies FAQ
Here’s more about how MailerLite can help you create a successful agency.
Can I manage multiple clients in MailerLite?
Yes. One login can switch between separate client accounts in 2 clicks. Each account has its own subscribers, campaigns, automations, and templates.
Does MailerLite offer white label for agencies?
No. MailerLite does not offer a white-label or reseller version of the app. Instead, agencies can use the MailerLite API to build white-label dashboards on their own domain, or connect the MCP server to Claude or ChatGPT to generate AI-written client recaps under their own brand.
Can I earn revenue by referring clients to MailerLite?
Yes. The MailerLite affiliate program pays 30% commission on every client's MailerLite spend, for as long as they stay. There's no extra invoicing, just sign clients up through your affiliate link and the commission is paid automatically.
How does MailerLite billing work for agencies?
Each MailerLite account is billed separately. Agencies can hold the login on behalf of clients, or join the client's existing account. Many agencies prefer this because clients own their billing relationship and their data.
How many users can I add to a MailerLite account?
The Free plan allows 1 user. Growing Business allows 3 users. The Advanced plan allows unlimited user seats at no extra cost. See the full pricing.
Can clients access only what I want them to see?
Yes. Use one of 5 built-in user types: Administrator, Manager, Viewer, Accountant, or create a Custom user with granular access to Campaigns, Subscribers, Forms, Automations, Templates, Settings, and Billing.
Can I see analytics across all my client accounts at once?
Inside the MailerLite app, you switch into each client account to view their reports. To build a cross-client view, use the MailerLite API to pull data from each account into a single dashboard, or use the MCP server with Claude or ChatGPT to ask questions across accounts in plain English.
How do I report results to clients?
Use Custom reports (available on all plans) to build visual dashboards filtered by campaign, time period, or subscriber group, then export to CSV to share with clients.
For white-label reporting, use the MailerLite API or CLI to build branded dashboards on your own domain, or connect the MCP server to Claude or ChatGPT to generate AI-written client recaps.