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MailerLite Blog

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The upside-down funnel in marketing (aka focusing on customers first)
Amy · 22 min read

The upside-down funnel in marketing (aka focusing on customers first)

The idea behind the upside-down marketing funnel is simple—have a good product, take care of your customers and give them the tools to recommend you.
Kasturi · 31 min read

Sizzlin' hot summer newsletter ideas for 2025

Ready to refresh your summer emails? Discover actionable content ideas, design tips, and smart strategies for maintaining your list to boost engagement all season.
Kasturi · 25 min read

Constant Contact review 2025: Is it worth your money?

In this Constant Contact review, we're diving deep to see if this long-standing email marketing platform truly lives up to its impressive first impression, exploring its strengths, weaknesses, and everything in between.
Duncan · 21 min read

72 special events to warm up your June newsletters

Start planning your June newsletter content with these event ideas! From Father's Day to International Donut Day, there's plenty of reasons to celebrate in June.
Kasturi · 26 min read

9 must-have WordPress marketing automation tools for 2025

Grow your blog or business with these 9 best WordPress marketing automation tools for 2025.
Duncan · 22 min read

11 data-backed tips to increase your open rate

We dug deep into our email sending data to discover what really leads to an increase in open rates.
Partner post
Megan Bouton · 19 min read

Is Squarespace email marketing right for you?

A good website gets visitors. But it’s the emails that bring them back. And while Squarespace promises to deliver on both fronts, we’re putting its email marketing tool to the test.
Partner post
Megan Bouton · 17 min read

Relationship marketing: How to turn customers into lifelong fans

Want to turn your customers into your top fans? Here’s what relationship marketing is, why it matters, and how to make it happen.
Kasturi · 36 min read

7 best email marketing apps for Shopify

Grow your Shopify store with one of these top email marketing platforms.
Duncan · 17 min read

Email cadence: How often should you send emails for optimum results?

We share our email frequency data and sending best practices to help you find an email cadence to generate more opens and clicks.