Remember when people clipped vouchers out of magazines, cereal boxes, flyers and newspapers? Over 90% of consumers have used a coupon at some point in their purchasing journey.
Nowadays, we get most of our coupons, exclusive offers and promo codes online. People on average redeem a whopping 31 billion e-vouchers per year—which no doubt has digital marketers and retailers dancing on the rooftops! So if you run a business, email coupons should be on your radar.
Let’s find out more about the different types of email coupon codes and their benefits, before exploring how you can craft your own effective email coupon campaign.