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Automation templates

Birthday email workflow


Use the Birthday wishes template to surprise subscribers with a birthday greeting on their special day! Automatically send a reminder a few days before, then send them a personalized happy birthday message on the big day.

Browse the rest of our template gallery for more pre-built workflows, newsletters and landing pages, or sign up for MailerLite and try them all out today!
Birthday email workflow


For this workflow, you need to collect subscribers’ birth dates. This can be done by adding a custom date field to your signup forms.

How do I use this template?

  1. Go to the Automation page and click New automation

  2. Select the Online course template

  3. Choose a group for the trigger and select a custom date field (e.g. Birthday)

  4. Select to use this date field before the birth date by 3 days and choose a specific time of day to trigger the first email

  5. Click the first Email step to design your pre-birthday email. Give it a subject line, and click Design email. When you’re done designing it, click Done editing

  6. Click the next Email step to design your Happy Birthday email

  7. Save the step and turn ON your workflow

This is just one great example of how you can use this template. You can edit this template as much as you want to make it work for you. The sky is the limit!