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How to create and use custom fields

Fields are what holds the information a subscriber enters into a signup form.

There are nine default fields that exist in Mailerlite when you create an account: Name, Last name, Email, Phone, Company, Country, State, City, and Zip.

Custom Fields are fields that you create in addition to these default fields. You’ll need to create a custom field if you want to gather additional information about your subscribers. You can use the additional information to further manage your subscribers and personalize your campaigns.

To create custom fields:

  1. Head to the Subscribers page.

  2. Find the Fields tab and click Add new field in the top right-hand corner.

  1. Enter the field name and the field type. There are three field types: Text, number, and date.

  1. Once you have entered your field name and type, click Create.

When viewing your mailing list on the Subscribers page, you can see your subscribers’ email address, opens, clicks, the date they subscribed, and their location. If you wish to add data from custom fields to the general overview:

  1. Navigate to Subscribers to view all subscribers.

  2. Click the Toggle Columns button and select the fields you wish to appear in your overview.

To collect more information about your subscribers, you can add any custom field to your pop-up, embedded form or landing page. That way, subscribers can provide this data themselves when they sign up.

To add custom fields to your forms:

  1. Click the Edit button next to the title of your form to open your form editor.

  2. Click the Email field to access settings for your form.

  3. In the right-hand panel, click Add new field.

You can then select which field you would like to add and how you would like to label it depending on your design preferences.

You can use your custom fields as conditions for the creation of a segment. For everything you need to know about creating and using segments, see How to use segments.

Still have questions?
If you have any questions, feel free to contact us at A member of our support team will gladly assist you.