What we believe in.
We believe that you should treat people as you want to be treated. It’s our golden rule! That means showing respect and empathy for every person, regardless of their situation. We answer every question, even the ones that we don’t like. We treat all people equally, and it starts with small actions.
At the end of the day, we are not B2B or B2C, we are a human-to-human business. When we focus on adding value to people's lives and making them feel special, everyone wins.
MailerLite enables millions of people around the world to start and grow their businesses online. We care about each person. Our success is tied to their success.
We are inspired to do great work because we truly believe in what we do. We put our heart and soul into helping our customers succeed. For us, it’s not just another job, it’s a shared mission to show the world what we can do.
By continually learning and innovating in everything we do, we strive to create a world-class product that feels right at every step of the journey. From a clean design and an easy-to-use content editor to great customer support and valuable content. We don’t take shortcuts.
Millions of people trust us with their business. When we mess up, miss a deadline, or slow down—it matters. We take that responsibility seriously.
When we can anticipate a problem, we communicate it ASAP. Every result is a combination of a challenge and our response + ability (responsibility). We always want to be part of the solution.
We are responsible for our customers’ experience on MailerLite. Therefore, we always inform customers if we have an issue and keep them updated until it is solved. We believe in transparency in every situation—good or bad.
We are big believers in the power of keeping it simple. Everything we do is designed to provide intuitive solutions for complicated tasks.
We create products with advanced functionality that keeps up with our customers’ evolving needs, yet we take extra steps to ensure our tools are easy to use for everyone.
There are always more elegant ways to improve the MailerLite experience, and we are relentless in finding them. Creating simple products that solve complex problems is hard to do, and we are up for the challenge! Our secret to success? We keep it Lite.
Our default is optimism. We believe that positive thoughts will help us reach our goals faster and that our products will be far better in the future than they are today.
Being positive means we address issues and find ways to improve every situation. We are always aware of the words we use to communicate both internally and externally.
We prefer to skip negative words like “no”, “not” and “never”. The words we use can have a significant impact on how it is received and how our brain reacts to the situation. Finally, we respect our competitors. Strong and creative competitors motivate us to pursue excellence.