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E-commerce emails and Automation

E-commerce email marketing made easy

Affordable and intuitive email marketing tools designed to help increase sales while building customer loyalty. Super quick setup. Advanced e-commerce goodies. Everything you busy, multiple-hat-wearing e-commerce managers need. Start a 30-day premium trial today. No CC required!

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Connect your online store in minutes

Bring powerful email marketing tools to your e-commerce platform in minutes with prebuilt integrations. Sync subscribers, track sales and create email campaigns based on your customers’ shopping behaviors.

Create higher-converting emails

Building beautiful emails is easier than ever with our new Drag & drop editor. Access prebuilt blocks including countdown timers and product boxes that automatically populate with images, prices and descriptions from your e-commerce platform.

Boost sales with e-commerce email marketing automation

Send perfectly-timed emails that promote your brand while you sleep. Use e-commerce triggers such as purchases and checkout exits or craft targeted workflows that take steps based on campaign interactions.

Turn subscribers into customers

Turn interest into sales with automations based on buying intent. Send welcome emails to convert people new to your brand, or use abandoned cart flows to get sales over the line. 

Nurture relationships and build loyalty

Create memorable buying experiences customers tell their friends about. Trigger automations using shopping habits, email campaign interaction or profile data like birthdays.    

15 automation templates for simple setup

Even non-tech managers can quickly set up automations with MailerLite. Choose from 15 pre-built workflows including post-purchase, welcome emails, and abandoned cart.

Create emails people love with targeted content

Building beautiful emails is easier than ever with our new Drag & drop editor. Access prebuilt blocks including countdown timers and product boxes that automatically populate with images, prices and descriptions from your e-commerce platform.

Personalize every message

Connect on a deeper level with dynamic content blocks and text snippets. Show customers relevant products and content based on factors like their loyalty or interests. Give emails a personal touch with snippets for adding names, location or any other data point.

Step into the future of marketing with AI

Find out why we’re one of Capterra’s top AI-enabled tools for marketers. Quickly generate email content and subject lines with built-in AI text generation. Send emails at the perfect time every time with our new AI-powered smart sending feature.

Monitor performance with e-commerce email sales tracking

Learn how your email campaigns affect your bottom line. Track the sales performance of each email campaign or automation and use what works in future campaigns. Also track email data like opens, link clicks, and the conversion rate of pop-ups and forms.

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Customizable e-commerce newsletter templates

Our pre-designed e-commerce templates for newsletters and automations help you get started in a flash. Choose from general e-commerce layouts or more specific types including fashion, travel and electronics.

Pick a template and start building

Connect with every website visitor

Turn website visitors into buyers with signup forms and pop-ups. Collect email addresses and then send impactful email marketing campaigns. Or use promotional pop-ups with built-in product boxes or countdown timers to send visitors straight to checkout.

Custom transactional emails and SMS

Send custom transactional emails and SMS with our MailerSend integration. Go beyond cookie-cutter purchase confirmation and update emails sent from your e-commerce platform to create branded communication experiences.

Stay GDPR-compliant

Access all you need to stay GDPR compliant and other regulations. Collect contact permission with checkboxes, import buyers who have agreed to receive marketing emails and use email footers with links to custom unsubscribe pages. Plus we store all data in certified storage centers located in the European Union.

Top-of-class deliverability means your emails get seen

More people will see your e-commerce emails when you send them with MailerLite. Our platform is the best for email deliverability according to independent testers EmailToolTester, meaning you’ll avoid the spam folder and hit the inbox.

Start for free, upgrade as you grow

Your first website is on us and includes a free domain and web hosting. Upgrade to the Growing Business or Advanced plans for unlimited websites, landing pages and access to more advanced features. Explore our pricing to see which plan is right for you.

  • 12,000 monthly emails
  • 1 user seat
  • 24/7 Support for up to 30 days
  • Key features
  • Drag & drop editor
  • Email automation builder
  • Websites
  • 10 landing pages
  • Signup forms & pop-ups
Growing Business
$10 / month
Taxes may apply, learn more.
  • Unlimited monthly emails
  • 3 user seats
  • 24/7 Email support
  • All in Free, plus
  • Sell digital products
  • Unlimited templates
  • Dynamic emails
  • Auto resend campaign
  • Unlimited websites & blogs
$20 / month
Taxes may apply, learn more.
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • All in Growing business, plus
  • Enhanced automations
  • Facebook integration
  • Unsubscribe page builder
  • Custom HTML editor
  • Promotion pop-ups
Let's talk Businesses with over 100K subscribers.
  • Unlimited monthly emails
  • Unlimited users
  • 24/7 Live chat & email support
  • All in Advanced, plus
  • Dedicated success manager
  • Dedicated IP & deliverability consultation
  • Custom landing page design
  • Custom newsletter design

You're in good company

Join 36,206 e-commerce stores growing sales and building relationships with MailerLite.

Read more stories

I kissed quite a few frogs before I found MailerLite. I was with Klaviyo, ActiveCampaign, MailChimp and a few others. But I had so many problems. MailerLite is the first platform that is techy enough to do what I need, but easy enough that I don’t end up making massive mistakes, which I have done with other platforms. MailerLite has 100% worked.”

Ben Fridja Founder, Fridja
Frequently asked questions
Does email marketing work for e-commerce?

Email marketing is an effective way to promote your e-commerce store. It helps you turn people interested in your brand into customers, and then it helps you build long-term relationships to drive repeat sales and increase brand loyalty. It’s also a low-cost form of marketing, making it suitable for e-commerce businesses of all sizes.

Does MailerLite work with Shopify?

MailerLite is one of the top email marketing tools for Shopify. The prebuilt integration allows you to sync data from Shopify with MailerLite, enabling you to send dedicated e-commerce campaigns and integrations, as well as track how these emails influence sales.

How do I get more email subscribers for e-commerce?

The main ways to get email subscribers for e-commerce are to collect email addresses on purchase and to use website forms and pop-ups to collect the email addresses of website visitors. Make these forms more effective by offering something in return to people who hand over their address, such as a discount, free delivery or a useful resource.

Is MailerLite good for e-commerce?

MailerLite is a leading e-commerce email marketing tool. It connects to major e-commerce platforms such as Shopify, Woocommerce and Prestashop and brings advanced functionality such as the ability to send e-commerce-focused emails and automations and the ability to track the results of these campaigns.

How do I start email marketing for e-commerce?

First choose an email marketing platform. MailerLite’s Advanced plan is free for 30-days while the always free plan lets you send e-commerce emails to up to 1,000 contacts. You can then connect your e-commerce store via our prebuilt integrations. Then it’s time to create your campaign automations. The most common automations for e-commerce stores are welcome emails, post-sale emails and re-engagement campaigns, so consider starting with these.

What makes a successful ecommerce email?

A successful e-commerce email achieves the goal it set out to achieve. For example, an abandoned cart email aims to get people to finish the checkout process, while a welcome email encourages people to make a first purchase.
So with this in mind, clearly define why you’re sending an email before you hit send so you can both check the content pushes towards this goal and measure its effectiveness. Also consider A/B testing emails to see which version of a message most effectively helps you reach your goal.

How often should e-commerce send emails?

How often you send emails depends on many factors. Typically you only want to send emails when you have something new to say. So a brand with a constantly changing lineup of stock, frequently published website content and new offers going live will usually send more emails than one with just a handful of products.

MailerLite customers send emails on various cadences, and the research suggests that any cadence between daily and monthly can work. Just keep an eye on your data to see how your audience reacts to your messages and adjust where necessary. 

How can I improve my e-commerce email?

Improve your e-commerce email by checking your email analytics to see what works and what your audience responds to. Look at factors like the email subject lines that get the most opens, the links or products that get the most clicks, and the campaigns that generate the most sales. You can also try A/B or multivariate testing to see which version of an email, form, or automation performs best. If one is better than the other in the initial test, you can send the winning version out to your entire list.

Customer support is always here to help you

We work around the clock to assist you. Drop us a message any time, and one of us will be happy to get back to you quickly!

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97% satisfaction rate
5 min avg. response time on live chat