How to set up the MailerLite integration for BigCommerce

Connect your MailerLite account with BigCommerce to automatically add your customers as MailerLite subscribers. By installing the integration, you’ll also have access to additional e-commerce features such as abandoned cart email automations, and much more.

1. Log in to your BigCommerce admin account.

2. Go to Apps > Marketplace.

3. Click the button to be taken to bigcommerce.com/apps.

4. Search and find MailerLite Email Automation.

5. Click to open the app page, and select Get this app.  

6. Choose to add this app to an existing BigCommerce shop, or create a new one.

7. If you choose an existing store, you will be redirected back to the Apps page. Click Install.

8. Click Confirm to allow MailerLite access to your BigCommerce store.

9. Connect and authorize your MailerLite account by clicking Connect.

10. Log in to the MailerLite account that you wish to connect to BigCommerce. Click Authorize.

1. If the connection is successful, you will be redirected back to BigCommerce. Here, you can select a MailerLite group to sync your BigCommerce customers by clicking Select next to the chosen group. Only one group can be selected, but it can be changed at any time.

2. Choose to sync all BigCommerce customers, or just those who have accepted marketing permissions.

Only customers who agree to receive marketing can trigger e-commerce automations.

That’s it! Your data from BigCommerce will start importing to MailerLite. Once it is complete, you can find your BigCommerce customers in the group you selected, see your e-commerce data from the Dashboard in your Mailerlite account and new automation options for your customers.

When you sync your BigCommerce customers with MailerLite, their data is synced with them including their name, email address, and order information. This information is added to your subscriber Fields. You can then create segments using your subscriber fields.

BigCommerce fields include:

• BigCommerce Store Orders count - The number of orders that the subscriber has made

• BigCommerce Store Total spent - The total amount of money that subscriber has spent on your BigCommerce store

• MailerLite BigCommerce Store Accepts marketing - If the customer has accepted marketing permissions

Our Products element in the Drag & drop editor allows you to add your product directly into your MailerLite campaigns. 

This will automatically import images, descriptions, and prices of your products and link directly to your BigCommerce store.

To add a product to your newsletters:

1. Open your campaign in the Drag & drop editor.

2. Under the Products section, you will find Import from stores. Simply drag and drop the element into your email.

3. Click into the block to open the settings on the right. Use the Add products from your store button to add products from BigCommerce.

4. If your account has multiple stores connected, be sure to select your BigCommerce store from the drop-down list.

5. You can choose to display one product or multiple. Once the product is selected, click Add products.

6. Click into the block to open the Settings on the right. From here, you can adjust elements like image positioning, alignment, and choose which details such as Price and Description are displayed.

7. Click Save settings to save your edits.

8. When you are done editing your campaign, click Done editing.

9. On the Campaign details page, fill out the Subject line, Preheader, and choose the Recipients to send your campaign.

When a subscriber purchases your BigCommerce product through the newsletter and completes the transaction, the order will be tracked in the campaign’s report in the Orders tab.

To promote your BigCommerce products in a landing page:

1. In the landing page editor under Elements, check the Special category to locate the Products element.

2. Or, under Sections, you can find Multiple product sections in the Pricing & Purchase category.

3. Drag and drop either of these elements into your landing page to add your BigCommerce products.

4. Click the Settings icon to open the panel on the right.

5. Choose Add products from your store to select the products to add to this site.

6. If you have multiple e-commerce stores connected to your MailerLite account, choose your BigCommerce store.

Once you have selected your BigCommerce products, click Add products.

7. Once you have added your products, click the Settings button to open the configurations on the right. Here, you can edit the Product and Success view, as well as choose Layout, Content, and Button settings.

8. When a subscriber purchases your BigCommerce product via the landing page and completes the transaction, the order will be tracked in the site’s report in the Orders tab.

When you connect your BigCommerce store, it sends customer and order data to your account in real time.

MailerLite automations (E-commerce triggers specifically) use this data to automatically start workflows based on customer actions, such as when someone places an order or abandons their cart.

To create an automation that is triggered when someone interacts with your BigCommerce store:

1. Navigate to Automations.

2. Click New automation.

3. Choose to Start from scratch or use a Template.

4. In the Triggers area, scroll down to the E-commerce triggers. These triggers include: 

   • Abandoned cart

   • Purchases any product

   • Purchases specific product

   • Purchases from category

   Drag and drop any trigger into the workflow editor.

When you select the Abandoned checkout trigger, the workflow will trigger when a subscriber adds items to their cart but leaves before purchasing. 

In the sidebar, select the number of hours (or days/weeks/months) after cart abandonment when you’d like your automation to trigger.

In the left sidebar in the Settings tab, you’ll see an option labeled Allow subscribers to re-enter automation peat the workflow.

This automation trigger will be executed for your customers who are also newsletter subscribers, or first-time buyers who have provided their email address and accepted marketing permissions.

When you select the trigger Buys any product, the automation workflow will be triggered when a subscriber makes any purchase from your store and that purchase is marked as complete.

In the right side, choose your BigCommerce store.

Click Save to apply your trigger settings.

When you select the trigger Buys specific product, the automation workflow will trigger when a subscriber purchases a specific product that you have selected, and that purchase is marked as complete.

1. Select the workflow trigger Buys specific product.

2. Click the button labeled Select a product from your store.

4. Select the product that, when purchased, you would like to trigger this workflow and click Insert.

5. Click Save to apply your trigger settings.

When you select the trigger Buys from category, the automation workflow will trigger when a subscriber purchases any product from a category that you specify. 

To set up this trigger:

1. In the sidebar in the Triggers tab, scroll down to the E-commerce automation triggers.

2. Select the trigger Buys from category.

3. Select the category you want to use as your workflow trigger.

4. Click Save to apply your trigger settings.

For a simple and effective design, check out the Abandoned cart e-commerce automation template!

For everything you need to know about abandoned cart emails, including step by step set up instructions, take a look at our article on How to create an abandoned cart automation.