Email marketing for authors: Build an audience that buys your books
Selling books is easier when you have an audience that loves your work. MailerLite makes it simple and affordable to build that audience and keep them coming back for more.
You write the stories. MailerLite handles the marketing
Intuitive tools help you build and grow a reader base without taking time away from your writing.
Build an audience that’s yours
Tired of social media algorithms deciding who sees your work? Your email list belongs to you.
Deliver reader magnets
Send your free book the moment someone subscribes with an automated welcome sequence.
Build buzz for pre-orders
Climb the best-seller lists by promoting pre-orders to an engaged audience before your book goes live.
"MailerLite is easier, cheaper, and provides better support. I’ve been with MailerLite for the longest time and I can’t see myself moving."
Emails that always look the part
Choose how you create. Design polished, branded emails with the drag-and-drop editor or keep it simple and focus on the words with the rich text editor.
Build your author brand with a website
Create your own author website without paying for a separate tool. Start from a template, customize it to fit your brand, and add pages for books, a newsletter archive, a blog, and more.
Sell books directly with 0% commission
Keep more of your profits by selling books directly to your audience. Create checkouts and then automatically deliver ePub files hosted with MailerLite. Amazon takes up to 65%, we take 0%.
Mailerlite has an incredible customer service team. Whenever I have a question about what to do, they are there in a flash to help. Thank goodness! The system is so easy to use, and their expert, always available customer service people make it a risk-free application.
Send targeted content readers love
Reach the right readers with the right message. Filter your audience by book purchases, reader magnets downloaded, or how they engage with your emails to send content that resonates.
Integrate with essential author tools
MailerLite has free integrations for all the most popular author tools, including Bookfunnel, LittleStack, StoryOrigin, and ProlificWorks. Connect in a click, then automate your marketing.
Boost your earnings with services
Monetize beyond your books with built-in appointment scheduling and sales tools. Sell access to online meet and greets, writers workshops, or coaching related to your expertise.
Collect reviews automatically
Set up an automation that delivers advanced reader copy files the moment a reader joins your launch team group. Follow up after a set number of days with a review reminder.
Customer support is always here to help you
We work around the clock to assist you. Drop us a message any time, and one of us will be happy to get back to you quickly!
Ready to promote your writing?
Sign up today and see why so many Authors use MailerLite to create stunning email campaigns that engage their readers and drive sales. Start with a free plan. No card required!
MailerLite for authors FAQ
Here’s more about how MailerLite can help you create a successful author brand.
How do I automatically deliver a reader magnet when someone subscribes?
Set up a welcome automation in MailerLite: when a subscriber joins via your sign-up form, they immediately receive an email containing the download link. Upload your EPUB/PDF directly to MailerLite's file manager and then add the link to your email. You can also add the file directly to the form or the landing page’s success page.
Can I sell my ebook directly without giving Amazon a cut?
Upload your EPUB or PDF to MailerLite's digital products feature, connect Stripe for payments, and sell directly from your website or landing page. MailerLite charges 0% commission;, you only pay Stripe's standard processing fee.
Does MailerLite integrate with BookFunnel?
MailerLite has a native, direct integration with BookFunnel. When a reader downloads your book through BookFunnel, their email address is automatically added to the group you specify in MailerLite, triggering any automations you've set up.
Can I run a paid serialised fiction newsletter with MailerLite?
MailerLite's paid newsletter subscriptions feature lets you set up recurring monthly or annual billing via Stripe. Readers pay to receive your ongoing series, chapters, or exclusive content, and you keep 100% minus Stripe's fee.
How do I segment my list if I write in multiple genres?
Tag subscribers based on which links they click, which sign-up form they used, or which book they downloaded. You can then send genre-specific campaigns only to the relevant segment, keeping all other readers undisturbed.
Is MailerLite free for authors just starting out?
Yes. The free plan includes up to 250 subscribers and 2,500 emails per month and gives you access to pro features like campaigns, automations, and digital products. Plus, you get a 14-day trial of all premium features.