Audience segmentation
Segment smarter, convert fasterSegmentation divides subscribers into smaller audiences based on a set of characteristics that will help you deliver more targeted emails. Segment by location, age, behavior—whatever is most relevant to you.
Customize segments specific to your campaign needs
Create any type of audience that will help you send more targeted emails and meet your marketing goals. MailerLite automatically updates each segment as you grow your list. There are endless ways to segment.
By interests
Segment based on subscriber’s interests and behaviors using our group (tagging) feature to build customizable groups tailored to your needs.
By email engagement
Filter subscribers based on engagement to send exclusive deals to loyal readers and re-engagement emails to inactive subscribers.
By geography and time zone
Send emails at the optimal time for each market and deliver content that can be personalized by region.
By signup form
Segment subscribers based on where they signed up using the hidden segmentation feature in our forms, pop-ups and landing pages to deliver more targeted content.
By combining segments
Mix and match segments based on your needs. Combine subscriber fields or create custom fields to enhance your segmentation.
By purchase history
With our e-commerce integrations, segment customers based on purchase data and send personalized emails that match their preferences.
Target smarter with our pre-built segments
MailerLite makes targeting easy with a Segments library of 7 pre-built templates that automatically categorize your subscribers by engagement, geography, or time zone. Choose a segment and instantly launch a campaign or an automation. Whether you want to offer exclusive deals to loyal customers or deliver location-specific content, it’s all possible with just a few clicks!
Sync with Facebook audiences
Grow your subscriber list with Facebook custom audiences. Sync subscriber segments with Facebook’s 2.7+ billion audience and display ads to people sharing the same characteristics as your subscribers.
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More features to explore
MailerLite is packed full of features that help you save time and grow your business.