Although we’re big fans of behavioral segmentation strategies, there are also plenty of other ways to segment your subscribers!
1. Segment by geography 🌎
Geographic segmentation divides your subscribers by where they live. Segmenting based on geography is an easy way to send targeted emails based on regional factors like weather, local customs or events. With MailerLite, you already have geographic data on your subscribers if they signed up with a MailerLite form.
You can use location-specific content to improve relevancy, such as using the local language, referring to local events or focusing on special offers only valid in that location. You could even make it about the weather!
For example, let’s imagine you’re selling winter jumpers. You could send an email with a winter-themed subject line to all your subscribers in Australia and New Zealand (or wherever it’s winter by the time you read this guide ⛄)!
2. Segment by preferences ✅
On your signup form, or in later campaigns, you can ask people to check boxes stating their email preferences. This could then automatically add them to segments, which will receive emails based on their interests.
For example, let’s imagine you have an arts and crafts newsletter. You might have some subscribers who are more interested in painting, while others prefer knitting or DIY. You could send an opt-in form where people could select which emails they would like to receive, so that they can enjoy more relevant messaging from you in the future.
3. Segment by reviews 💬
We’ve talked about customer surveys, but what about reviews? You could segment your subscribers based on whether they have written a review or not. This could highlight loyal customers, and also those who might need a little nudge to share their experience.
For example, you might send a reminder email to those who haven’t left a review, while you might send a thank you message with a discount coupon to those who have.
4. Segment by lead magnets 🧲
Perhaps your subscribers signed up to access a particular lead magnet. This could give you extra clues about their interests, creating an opportunity to follow up with more emails related to it.
Let’s say you offered a beekeeping ebook for people who signed up to your newsletter. People who signed up are probably interested in bees! So you could send them more emails about beekeeping further down the line.
5. Segment by demographics 👪
Demographic segmentation divides your list with quantifiable characteristics of people groups. Examples of demographics include age, gender, income, and ethnicity.
Let's say you are an insurance company that offers different plans based on age. Instead of sending a long, generic email listing each plan for each group, you can segment the list and create shorter, more relevant emails targeted to each age group.
6. Segment by social media activity📱
Do you have subscribers that are also active on social media? These are the people you want to connect with and cultivate a stronger relationship. They can share your content and provide a much-needed boost.
Let’s imagine you’re a makeup retailer. You might create a segment of people who are active on social media, and who might be interested in becoming influencers for your brand—such as with makeup tutorials and reviews on Instagram.
7. Segment by job role 💼
If you are a sales organization, it is important to reach the right person in the organization that makes decisions. A way to accomplish this is to segment by roles within the company, so certain emails go to the management team while different emails go to the employees.
8. Segment by device use (desktop vs. mobile) 💻
By now you've heard a million times that more and more people view their emails on mobile. Try segmenting your subscribers by their device use and create custom experiences for each device type.