Interest group tags
Target subscribers by interestsInterest groups (or email tags) target specific audiences by adding custom labels to subscribers. Create groups based on behaviors or interests, and increase engagement with email content tailored for each group.
Easily create and manage interest groups
Add or remove interest groups, tagging subscribers with as many groups as you want. And the best part? You only pay for the subscribers you use, even if they are in multiple groups.
Let subscribers choose interests
Give subscribers options on the signup form so they can self-select their interests. Use these insights to personalize content and send people ultra-relevant emails that will resonate and convert.
Tag automatically by behaviour
Save time by automatically adding subscribers to groups when they click on specific links. You can then create automation workflows that onboard new subscribers and send them personalized content based on their actions.
Use surveys to group subscribers
Make interest groups more compelling using interactive content blocks. You can use subscriber responses to surveys, quizzes and RSVPs to create specific groups.
Create audiences by signup source
Know where subscribers came from by assigning groups to signup forms. Then send welcome emails and custom content that those subscribers are guaranteed to like.
Target sections to different groups
Show specific content within an email only to certain groups using dynamic content. You control what different groups of subscribers see within the same newsletter.
Send emails people care about
Build trust and increase revenue with email campaigns that truly resonate. Learn what makes subscribers tick and deliver the content, products and services that they're most interested in.
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Learn more about interest groups (tagging)
More features to explore
MailerLite is packed full of features that help you save time and grow your business.