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Interest groups (tagging)

Interest groups (or email tags) target specific audiences by adding custom labels to subscribers. Create groups based on behaviors or interests, and increase engagement with email content tailored for each group.

Easily create and manage interest groups

Add or remove interest groups based on your needs, with no limit to the number of groups you can have or the number of groups a subscriber can join. And the best part, only pay for subscribers you use, even if they are in multiple groups.

Let subscribers choose their interests

Give subscribers options on the signup form so they can self-select their interests. Use these insights to personalize content and send people ultra-relevant emails that will resonate and convert.

Tag automatically by behaviour

Save time by automatically adding subscribers to groups when they click on specific links. You can then create automation workflows that onboard new subscribers and send them personalized content based on their actions.

Create audiences by signup source

Know where subscribers came from by assigning groups to signup forms. Then send welcome emails and custom content that those subscribers are guaranteed to like.

Use surveys to group subscribers

Make interest groups more compelling using interactive content blocks. You can use subscriber responses to surveys, quizzes and RSVPs to create specific groups.

Target sections of an email to different groups

Show specific content within an email only to certain groups using dynamic content. You control what different groups of subscribers see within the same newsletter.

Send emails people care about

Build trust and increase revenue with email campaigns that truly resonate. Learn what makes subscribers tick and deliver the content, products and services that they're most interested in

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