Interest groups (also called tags) allow you to target specific audiences by adding custom labels to subscribers. Create interest groups based on their behaviors or interests (e.g. traveler, kitesurfer, designer, etc.).
Email marketing is about relationship building. By using interest groups, you can identify important details about subscribers and message them accordingly. For example, you can tag subscribers by a webinar they attended, or group customers based on products they bought or let them self-select things they like.
Our subscriber management tool makes it easy to add or remove interest groups based on your needs. You can change interest groups for each subscriber manually or through automation based on action steps.
Link triggers enable you to tag subscribers to an interest group based on behavior. When you create an action for subscribers who clicked on a specific link, MailerLite automatically copies them to a new or existing interest group. It’s now super easy to target based on subscriber preferences!
Let your subscribers choose what types of content they want to receive by setting up signup forms with pre-selected topics. MailerLite will automatically place subscribers in interest groups when they self-select a topic.
Our free plan includes full access to most important email marketing features including advanced segmentation, automation, landing pages and more. Sign up in seconds. No credit card required.
Frequently asked questions