Email A/B split testing

Before you send your email to ALL your subscribers, optimize it with A/B split testing. Send 2 variations of your email to a sample group to see which email performs better.

Choose what to A/B test in email marketing

A/B testing in email marketing is a way to evaluate which of two emails will be more effective. You set up identical emails, but change one variable, such as the email subject, sender details, email content or even your design.

Pick winning emails automatically

Automated email testing allows you to set the sample size and the winning criteria. MailerLite automatically sends the winning email to the rest of your subscribers. If you prefer, you can also select the winner manually.

a/b split testing - email marketing - choosing winner - MailerLite

View your email A/B test results

See all the email split testing results on your reports page. You’ll learn how your subscribers react to different factors, which you can use to optimize future campaigns.

a/b split testing - email marketing - choosing winner - MailerLite
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