Quick refresher: What is A/B split testing?
Before we get into testing ideas to grow your list, let’s quickly get on the same page here.
A/B split testing is a powerful tool that allows you to test two different ideas against each other to determine which one is more effective.
Let’s do a quick example:
You want to test the headline of your opt-in, so you (smartly!) decide to run an A/B split test for your two best ideas:
Both headlines have promise and we could spend hours arguing about which one SHOULD convert to more email subscribers. But instead of arguing and guessing, we will set up a test.
For the next 1,000 visitors to our site, we will randomly show a different headline to new subscribers, and measure how many people saw each headline, and calculate how many sign-ups we got from each.
Some sample results might look like this:
Headline A: 547 views, 22 new subscribers, 4% conversion rate
Headline B: 453 views, 41 new subscribers, 9% conversion rate
Once you review the results and see that Headline B is performing more than twice as effectively as headline A, you can end the test and declare the winner. Now with no guess-work, you have improved the effectiveness of your lead capturing system.
What’s even better is that your testing should never end there. If lead generation is important to your business (hint: it is!) then as soon as you complete an A/B test, you should be rolling right into a new test.
In this way, you are constantly iterating and improving the efficiency of your online business.
Now that you know what A/B Tests are and see the value in them, let’s give you 8 different ideas on tests you can run to optimize your own results.
And don’t worry - you don’t have to get the calculator out to figure out the winner. If you are using the MailerLite landing page builder, you can A/B test up to 5 versions easily.
And if you are using WordPress to create your forms for your pop-ups and blog posts, you can integrate with Thrive Leads, which is a plugin that can do some amazing analytics and tests to help build your lists extremely quickly!