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Why Lite?

Lite is our way of thinking

People often ask why we’re called MailerLite, especially since we offer powerful solutions that are far from “lite” versions. Lite is more than part of our name, it’s our way of thinking.

The dictionary defines Lite as “Denoting a simpler or less challenging version of a particular thing.” We believe in a customer-friendly approach that removes complexity while still offering advanced features.

Everything we do at MailerLite is designed to provide intuitive solutions for complicated tasks. Here’s how we keep it Lite in every aspect of our business.

Keeping it Lite

Means clean and functional design

We create products with advanced functionality to keep up with our customers’ needs, yet we take extra steps to ensure our tools are easy for you to use.

Keeping it Lite

Means serving our customers first

Our entire business approach focuses on meeting the needs of our existing customers. Therefore, we invest in things that help them succeed, like 24/7 live support and new features people actually want and need to grow their business.

Keeping it Lite

Means helping customers grow together

There is strength in numbers, so we make it easy for our customers to connect and help each other. People can join community groups, become a MailerLite expert to advise and support others or find an expert in our directory when they need help.

Keeping it Lite

Means removing the limitations

There’s no one place in the world where all the best talent lives. So we made our office location wherever people are happiest. We simplified finding the best talent around the world by becoming a remote-first company.

Leaving the Base Camp

Learn more about the Lite way

Discover how to build and manage companies the Lite way with Leaving the Base Camp by MailerLite COO and co-founder Ilma Tiki. The book shares the strategies Ilma used to grow MailerLite into a leading SaaS tool while pioneering remote work and building a global team in 40+ countries.

You're in good company

Join 1,442,296 happy customers worldwide who are already using MailerLite.
Read more stories

Message Factory migrated all our clients from Mailchimp to MailerLite, and the results couldn’t be any better. Great level of satisfaction in terms of the results we are obtaining in our campaigns. Also important to mention the amazing customer service provided. Always very quick, detailed and helpful. Message Factory couldn’t be any happier by working with MailerLite!

Andre Russo Project Manager Message Factory

Keeping it Lite is working

We're big believers in the power of keeping it simple. No unnecessary features or complicated processes. We are 100% focused on building something our customers need and love to use.

We invest in things that matter for long-term success. We want to create a product that feels good every step of the way. From a clean design and easy-to-use content editor to exceptional customer support.

One of the best choices for small businesses by Email Vendor Selection

92% recommended MailerLite to a friend or a colleague on GetApp**

One of the most popular email marketing software tools by Capterra*

Named one of the fastest growing SaaS companies in the world by SaaS Mag

*The Capterra logo is a service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
**The GetApp logo is a service mark of Gartner, Inc. and/or its affiliates, and is used herein with permission. All rights reserved.
Gartner Digital Markets reviews are shared across its different brand sites and constitute the subjective opinions of individual end-users based on their own experiences and do not represent the views of Gartner or its affiliates.

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