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Email marketing software comparison

Finding the best email marketing software is like finding a needle in a haystack. Instead, find the one that’s right for you. Use the comparison table below to discover what makes MailerLite different.

Compare pricing

Monthly plans
MailerLite MailerLite Advanced Plan
Method of counting subscribers Only active unique subscribers are counted Subscribed, unsubscribed, and non-subscribed contacts are counted Only active unique subscribers are counted Total active subscribers are counted Duplicate subscribers are counted Active and inactive subscribers are counted Active and duplicate active contacts are counted Active subscribers counted once Based on email limits Unlimited
Monthly email sends Unlimited 12 times the total number of contacts Unlimited 24 times the total number of contacts Unlimited Unlimited Unlimited Unlimited Limited to 100K Unlimited
Free plan up 1,000 subscribers For 300 emails a day
Up to 500 subscribers $20 $20 Limited features $25 Limited features $35 Limited features $59 Limited features $39,99 $29 Limited features $70 Limited features, paid yearly Starting at $25, limited to 20,000 emails per month & limited features $38
Up to 1,000 subscribers $30 $60 Limited features $29 Limited features $35 Limited features $59 Limited features $39,99 $59 Limited features $49 Limited features, paid yearly Starting at $25, limited to 20,000 emails per month & limited features $38
Up to 5,000 subscribers $50 $100 Limited features $79 Limited features $55 Limited features $95 Limited features $59.99 $99 Limited features $49 Limited features, paid yearly Starting at $25, limited to 20,000 emails per month & limited features $38
Up to 10,000 subscribers $110 $135 Limited features $119 Limited features $80 Limited features $114 Limited features $79.99 $149 Limited features $49 Limited features, paid yearly Starting at $25, limited to 20,000 emails per month & limited features $38
Up to 25,000 subscribers $200 $270 Limited features $199 Limited features $155 Limited features $215 Limited features $159.99 $399 Limited features $49 Limited features, paid yearly Starting at $25, limited to 20,000 emails per month & limited features $38
Up to 50,000 subscribers $340 $410 Limited features $379 Limited features $300 Limited features $359 Limited features $402.99 $749 Limited features $49 Limited features, paid yearly $38
Annual discount 10% None 17% 15% prepaying for 1 year 18% Up to 33% Contact sales 20% 10% 1 month free
Non-profit discount 30% 15% 20% 20% prepaying for 6 months, 30% prepaying for 1 year 30% or 50% for those who add GetResponse logo on their website 25% 15% 20% None
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Compare features

 
MailerLite MailerLite
Create amazing campaigns
Drag & drop editor
Custom HTML editor
Ai writing assistant
Surveys
Quizzes
RSVP event invitation block
Video block in email
E-commerce campaigns
Newsletter templates
Grow your subscriber list
Pop-ups
Promotion Pop-ups
Embedded signup forms
Facebook audiences
Subscriber management
Deliver the right message
Advanced automation & multi-step email workflows Limited to 2000 contacts
Automations split testing
Automations templates
Tags (unlimited)
Segmentation (unlimited) Basic
Personalization
Dynamic content
Unsubscribe page builder
Embed social media posts
Websites
Build and publish websites Unlimited 5
Landing pages Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
Unlimited domains
A/B split testing
Custom code injection
Customizable favicon
Blog
Sell products
Sell Digital Content Requires upgraded plan
Paid Newsletter Subscriptions
E-commerce integrations
Optimize campaigns
A/B split testing Limited 12 USD/month add-on
Auto resend
RSS campaigns
Deliver by Time Zone
Track your results
Click map 12 USD/month add-on
Tracking and campaign reports
Subscribe & unsubscribe notifications
Comparative Reporting Paid Paid Paid
Customer Support
Customer support 24/7 email & live chat support 24/7 email & live chat support 24/7 email & live chat support Chat support Mon - Fri, phone support Mon - Sat 24/7 email & live chat support 24/7 email support. Live chat and phone support, hours vary Priority email Mon - Fri (up to 5PM), limited on weekends Email & live chat support available Mon - Fri, hours vary Email support Email support support from 6 am to 6 pm U.S. eastern time
Dedicated Video Tutorial Library
Email Marketing Course Paid
More
Users Unlimited 5 seats Unlimited 5 seats 3 seats Unlimited Unlimited 3
iOS mobile app
Multilingual
Shopify integration
Stripe integration Requires upgraded plan
Transactional email service MailerSend (SSO) Mandrill
Email verifier MailerCheck (SSO) Integrations Integrations Integrations Integrations
API
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What are others saying about MailerLite?

What really impresses me with MailerLite is how they seem to be one step ahead of the competition. Their software is incredibly progressive and works perfectly across all devices.

Rob Ford Founder and Principal, The FWA

We love the simplicity and flexibility of MailerLite. It’s helped us connect Typeform’s online magazine with our audience as we’ve grown from a small to mid-sized startup.

Eric Johnson Senior Writer / Researcher, Typeform

Keeping it Lite is working

We're big believers in the power of keeping it simple. From a clean design and easy-to-use content editor to friendly customer support. We are 100% focused on building a product that feels good every step of the way.

One of the best choices for small businesses by Email Vendor Selection

92% recommended MailerLite to a friend or a colleague on GetApp**

One of the most popular email marketing software tools by Capterra*

Named one of the fastest growing SaaS companies in the world by SaaS Mag

*The Capterra logo is a service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
**The GetApp logo is a service mark of Gartner, Inc. and/or its affiliates, and is used herein with permission. All rights reserved.
Gartner Digital Markets reviews are shared across its different brand sites and constitute the subjective opinions of individual end-users based on their own experiences and do not represent the views of Gartner or its affiliates.

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