MailerLite vs. Omnisend
MailerLite: An Omnisend alternative that helps you do moreMailerLite is the Omnisend alternative built to help lean teams and solopreneurs grow their stores with email marketing. Get more done with intuitive tools for automations, segmentation, campaigns, smart AI and more.
MailerLite vs. Omnisend: Where MailerLite wins
MailerLite has all the e-commerce tools you need to send sales-generating emails without spending all day on email. You can connect your store, set up automations, segment your audience, and deliver campaigns. Plus, you'll save big when compared to Omnisend.
Start sending in hours
Connect your store in a couple of clicks with pre-built integrations. Once connected, you can sync subscribers, track sales, and automate actions from your store. Our authentication tools will get your domain set up for sending in no time.
Automate your marketing fast
Automate your marketing to send sales-generating emails that work 24/7. Set up abandoned cart, welcome, and post-purchase flows with simple drag-and-drop tools and templates. The more you automate, the more time you’ll save!
We’ve got kids and being able to do activities with them is important to me. Part of that means putting in place systems that scale infinitely without requiring too much input.
Build beautiful campaigns
You don’t need to be a designer to create beautiful emails with MailerLite. Pick a template, drop in your content, and click anywhere to make it yours. Drag in pre-built product blocks that automatically populate with your product details.
Send the right message
Campaign targeting seriously boosts opens and clicks. We make this easy by creating essential e-commerce segments based on e-commerce data. Plus, filtering tools make building your own segments a breeze.
Smart tools that help you work
Connect Claude or ChatGPT through our official MCP server to manage your account without leaving the chat window. Or use the built-in writing assistant, subject-line generator, and Smart sending to pull campaigns together faster.
"I love the MCP so much. I connected most of my important tools in Claude, including WordPress, MailerLite, Google Analytics, my email client, and Google Search Console. This gives me an overall picture of how my business is performing and helps me do more work."
Measure impact with sales tracking
See which campaigns and automations are making you money, and then do more of that! Plus, track open rate, clicks, and deliverability, so you always know exactly what's working.
MailerLite vs. Omnisend pricing
All these mighty yet easy-to-use e-commerce email marketing tools cost less (sometimes far less) when you choose MailerLite over Omnisend. Plus, you get a discount when you sign up for a year. Here’s how much you could save.
| Subscribers | MailerLite Comfort Plan | Omnisend Standard Plan |
| Free plan | 250 subscribers | 250 subscribers |
| 500 | $12 | $16 |
| 1,000 | $19 | $20 |
| 2,500 | $33 | $44 |
| 5,000 | $49 | $81 |
| 10,000 | $89 | $132 |
| 25,000 | $179 | $282 |
| 50,000 | $319 | $413 |
| 100,000 | $439 | $900 |
| Annual discount | 10% |
More tools to grow your business online
Build landing pages, then sell digital products straight from MailerLite. It’s the perfect way to start if you don’t have an online store yet. You can even sell bookings with our appointments tool. Whatever you sell, we take 0% commission.
Support that has your back
Get your questions answered fast with always-on support from friendly humans. Real-time support means that email marketing will never be a roadblock to your store running smoothly.
Switching from Omnisend is straightforward
If you’re already an Omnisend customer, switching to MailerLite is as easy as connecting your store and recreating your marketing with templates and visual tools. You can even test it all for free for 14 days with 24/7 human support.
Get a free trial
Test out every feature, including email sending.
Connect your store
Your customers sync over automatically.
Build from templates
Browse and adapt them into your own campaigns.
Start your free trial today
Connect your store, create automations, and start sending campaigns with a 14-day free trial of all our features. It’s all you need to grow your sales with email.
Look what else you get with MailerLite
This is just a fraction of what you get with MailerLite. Check this table to see what else is on offer, and how Omnisend compares.
| Features | MailerLite Comfort Plan | Omnisend Standard plan |
| Drag & drop editor | ||
| Custom HTML newsletter editor | ||
| Surveys | ||
| Quizzes | ||
| Newsletter templates |
| AI features | ||
| MCP server | ||
| Smart sending |
| Pop-ups | Any website | |
| Embedded signup forms | ||
| Subscriber management |
| Landing page builder | ||
| Connect a custom domain |
| Sell digital content natively | ||
| Bookings | ||
| Shoppable landing pages | ||
| Paid newsletter subscriptions |
| A/B split testing | ||
| Auto resend | ||
| RSS campaigns | ||
| Deliver by timezone |
| Click maps | ||
| Tracking and campaign reports | ||
| Comparative Reporting |
| Customer support | 24/7 email & live chat support | 24/7 live chat and email |
| Users | Unlimited | Unlimited |
| Shopify integration | ||
| API |
Frequently asked questions
Is MailerLite a good alternative to Omnisend?
Yes, for most small and mid-sized businesses. MailerLite matches Omnisend on core email marketing, automation, abandoned-cart recovery, subscriber segmentation, forms, and e-commerce integrations, while costing less at every tier and adding digital products, paid newsletters, and booking.
Is MailerLite cheaper than Omnisend?
Yes, at 500 contacts, MailerLite Comfort is $12 vs. Omnisend Standard's $16. At 5,000, it's $49 vs. $81. At 10,000, it's $89 vs. $132. The gap grows as your list grows.
Does MailerLite have SMS marketing like Omnisend?
MailerLite doesn't offer native SMS. If you need SMS for your store, you can sign up for MailerSend, which has a close MailerLite integration. While Omnisend does offer SMS, it’s only an extra on the very pricey Pro plan.
Does MailerLite work with Shopify, BigCommerce, and WooCommerce?
Yes, MailerLite has native integrations for Shopify, WooCommerce, BigCommerce, Wix, PrestaShop, and Squarespace Commerce. Plus, you can sell digital products without even needing a separate online store with our built-in features.
Is it easy to switch from Omnisend to MailerLite?
Yes. Use our migration help and a 14-day trial of premium features to reconnect your store and rebuild your automations from templates quickly.