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Performance reporting

Track campaign performance

Track your email campaign activity and subscriber engagement. Our reports include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.

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Total active subscribers 401,487
New subscribers today
882
New subscribers this month
5,271
New
Last 30 days
12,536
Unsubscribed
Last 30 days
2,789

Make better decisions with clear data

Analyze marketing performance with intuitive reports that help you see what works and what needs to improve.The reporting dashboard includes visual graphs and charts designed to deliver insights quickly.

Track how your marketing evolves

Open your MailerLite dashboard, set a custom time frame and view all performance metrics at once. See how your marketing evolved over time and make smart decisions about what’s next.

Measure and analyze everything

There are reports for everything you build, send and publish in MailerLite! Track email open rates, best-performing automations, page conversions, form signups and much more.

Subscriber reports

See how your list evolves with reports about groups, segments or all subscribers. See their average open, click and (un)subscribe rates. Or gather knowledge on engagement, email clients and reading environments.

Automation reports

See which workflows are active and perform best. Check where people are (queuing, completed or unsubscribed) in specific workflows and analyze metrics like emails sent per month, open rates and bounces.

Email campaign tracking

Email campaign reports include opens, clicks, click to opens, unsubscribes, bounces and spam complaints. You’ll also learn about link activity, email client distribution and device usage.

Total emails sent
164,787
Opened
59,441
36%
Clicked
37,901
23%
Click to open rate
64%
    Unsubscribed
    260
    0.16%
    Spam complaints
    3
    0%
    Hard bounce
    280
    0.17%
    Soft bounce
    845
    0.51%

Form analytics

Use embedded forms, pop-ups and promotions on pages and in emails. Each form has an analytics overview page with daily stats about subscribers and conversions, plus how often forms were shown or visited.

Paid subscription and product stats

Connect to Stripe and sell digital products from your landing pages and websites. Find the most important conversion metrics in your MailerLite dashboard or dive deeper in the Stripe reports.

E-commerce insights

Track each purchase made within an email. All newsletters with product blocks come with automatic e-commerce reporting that shows purchases, revenue, conversion rate and order information.

Orders
24
Total revenue
$1,580
Conversion
12%
2022-02-21 17:01
1 x Vans Old Skool 36 DX Anaheim Factory Black/True White $85
2022-02-19 12:35
1 x Puma x Liberty Wild Rider 2 Beechnut Olivine $140
2022-02-14 20:50
1 x Kangol Tropic 504 Ventair Black $50

Landing page and website metrics

Track the growth of your MailerLite landing pages and websites. View total views, unique visitors, subscribers and conversion rate. Or connect to Google Analytics for more in-depth analysis.

Views 45
Unique visitors 42
Subscribers collected 10
Conversion 23.81%

Bonus reporting tools

Heat maps

Visually check where people are clicking most on your landing pages.

Click maps

Track how your audience interacts with your newsletters.

Reading environment

See whether someone reads your email campaign on desktop, mobile or webmail.

Top email clients

Pinpoint which email clients are most used by subscribers to read your email.

Opens by location

Discover where your audience is located by seeing where the email was opened.

Grow your marketing with MailerLite

Send email campaigns, build sites and see your busines flourish. Sign up for our free plan and get access to the most important email marketing features—no credit card required!

Learn more about campaign reports

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