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Performance reporting

Track campaign performance

Monitor your email campaign activity and subscriber engagement. Our reports include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.

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Total active subscribers 401,487
New subscribers today
New subscribers this month
Last 30 days
Last 30 days

Make better decisions with clear data

Analyze marketing performance with intuitive reports that help you see what works and what needs to improve.The reporting dashboard includes visual graphs and charts designed to deliver insights quickly.

Track your marketing progress

Open your MailerLite dashboard, set a custom time frame and view all performance metrics at once. See how your marketing evolved over time and make smart decisions about what’s next.

Compare campaigns by time period

Choose any set of dates and compare them to the previous period using our comparative reporting tool. See the impact of strategy changes so you can double down on what works or adjust your campaigns where needed.

Measure and analyze everything

There are reports for everything you build, send, and publish in MailerLite! Track email open rates, best-performing automations, page conversions, form signups and much more.

Subscriber reports

See how your list evolves using reports about subscriber groups and segments. Track their average open, click and (un)subscribe rates. Or gather knowledge on engagement, email clients, and devices.

Automation reports

Discover which workflows are active and perform best. Check where people are (queuing, completed or unsubscribed) in specific workflows and analyze metrics like emails sent per month, open rates and bounces.

Email campaign tracking

Email campaign reports include opens, clicks, click to opens, forwards, unsubscribes, bounces and spam complaints. You’ll also learn about link activity, email client distribution, device usage and how people interact with embedded social content!

Total emails sent
Click to open rate
    Spam complaints
    Hard bounce
    Soft bounce

Form analytics

Use embedded forms, pop-ups and promotions on pages and in emails. Each form has an analytics overview page with daily stats about subscribers and conversions, plus how often forms were shown or visited.

Paid subscription and product stats

Connect to Stripe and sell digital products from your landing pages and websites. Find the most important conversion metrics in your MailerLite dashboard or dive deeper in the Stripe reports.

E-commerce insights

Track each purchase made within an email. All newsletters with product blocks come with automatic e-commerce reporting that shows purchases, revenue, conversion rate and order information.

Total revenue
2022-02-21 17:01
1 x Vans Old Skool 36 DX Anaheim Factory Black/True White $85
2022-02-19 12:35
1 x Puma x Liberty Wild Rider 2 Beechnut Olivine $140
2022-02-14 20:50
1 x Kangol Tropic 504 Ventair Black $50

Landing page and website metrics

Track the growth of your MailerLite landing pages and websites. View total views, unique visitors, subscribers and conversion rate. Or connect to Google Analytics for more in-depth analysis.

Views 1,482
Unique visitors 1,104
Subscribers collected 695
Conversion 46.89%

Bonus reporting tools

Heat maps

Visually check where people are clicking most on your landing pages.

Click maps

Track how your audience interacts with your newsletters.

Reading environment

See whether someone reads your email campaign on desktop, mobile or webmail.

Top email clients

Pinpoint which email clients are most used by subscribers to read your email.

Opens by location

Discover where your audience is located by seeing where the email was opened.

Grow your marketing with MailerLite

Send email campaigns, build sites and see your busines flourish. Sign up for our free plan and get access to the most important email marketing features—no credit card required!

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Learn more about campaign reports