Preference Center

Empower your subscribers. Reduce unsubscribes.

Give your audience the power of choice. Use your Preference Center to provide a fully branded, multilingual, and intuitive way for subscribers to personalize their content interests instead of opting out.

Start for free

No more guessing, let subscribers tell you what they want

The Preference Center allows your subscribers to add key info and set content and mailing preferences so they’re less likely to unsubscribe and more likely to engage.

Email address

New email who dis?! Let subscribers easily update their email for you (and don’t worry, custom fields will be transferred over).

Personal details

Let subscribers add details like city, country, and profession so you can send them more personalized content.

Interest groups

Wish you knew what your subscribers are most interested in? Let them tell you by setting their own interest groups.

Cadence and timing

Boost open and engagement rates by allowing your subscribers to choose exactly when they hear from you and how often.

Effortless tools to tailor every subscriber’s journey

It’s not just a cinch for your subscribers to set their preferences; thanks to automation and customization, it’s a breeze for you too!

Automate interest groups

Add groups directly to your form with preset rules that handle subscribing and unsubscribing automatically.

Use visual answers

Incorporate images into your multiple-choice answers to create a more engaging, survey-like experience.

As many custom questions as you need

Use prefilled questions for common fields like "Frequency" or "Country" and add as many custom questions as you need (Yep—no limits!).

Keep everything on-brand

Keep subscribers in your world by making sure your preference emails and Preference Center are fully branded. You’ve got total control over every element.

No more getting lost in translation

Speak their language (literally!). Your Preference Center will match the language of the campaign that your subscribers received.

Understand your subscribers’ interests and how they’re evolving

Get a dedicated dashboard to track your Preference Center’s activity. See exactly what subscribers say they want, track trends, and adapt your strategy to fit.