Unsubscribe pages are more than just a confirmation landing page. Craft a personal message, ask for feedback, give your best effort to change the subscriber’s mind and if all else fails, convince them to stay in touch via social media.
Sure, unsubscribes are shit, but let people leave when they want to. Add an unsubscribe link in every email and avoid readers clicking on this link by sending relevant email content. Spot disengagement by using email surveys to stay on track with how satisfied your email list subscribers are. This way, you can act before it’s too late. Good luck!
P.S. Using MailerLite? Watch this tutorial video or read this help article to see in detail how you can create your own custom unsubscribe page with our software. Here are some examples of unsubscribe pages created with MailerLite.
1. USA Today bestselling author Kelsey Browning cleverly uses the unsubscribe page to motivate readers to keep in touch with her via social media.