Our guess is that you’re not using your unsubscribe landing page to its full potential, if at all! As the black sheep of email marketing, unsubscribe pages are often overlooked. However, if you use them correctly they can be highly effective and save relationships.
In this article, you’ll learn how to use unsubscribe messages in 5 ways that go beyond just confirming the email subscription exit. Plus, we share our best practices to avoid and manage your unsubscribes!