Customize the unsubscribe page

Do you want your unsubscribe page to be more in line with your brand? With MailerLite, you can easily create a custom page that looks just like an extension of your website.

To create a custom unsubscribe page, click Unsubscribe in the top right menu.

In the Unsubscribe stats tab, you can see the reasons why people unsubscribe from your mailing list. In the Unsubscribe form tab, you can edit your form to match your brand's style. To do so, click Edit.

You'll now have 2 main options:

  • Unsubscribe from all groups (recommended): To make sure you don't risk sending an email to someone who has previously unsubscribed, we recommend removing subscribers from all groups when they unsubscribe.
  • Only remove from selected groups: Choose 1 or more groups and your subscribers will get to choose to only opt out from selected groups (or all groups). You can decide how many groups you want to show and whether to only show groups the subscriber is actually subscribed to.

Under the Design tab, you can change the color, fonts, sizes. To add something, click the Plus icon inside the block. You have the choice to add a title, divider, text field, image, video or social icons. With the Cross, you can move the block to the desired position. Some design blocks have Arrows on the side, this means you can quickly change the design.

Of course, you can also undo any changes with the Track history feature.