Sometimes your newsletter doesn’t cater to all your subscribers. Maybe you don’t want to send your email campaign to people based in a certain location or those who haven’t been active for a while. Or, there are certain blacklisted contacts that should never receive emails from you. In MailerLite, you can easily exclude groups and segments in a campaign and in an automation workflow.
Create a campaign and choose the drag & drop editor. Once you’re done editing, you’ll arrive to the Recipients overview.
On the right side next to each group and segment, you’ll see Exclude. If you’re sending your email to multiple groups or segments and these groups contain the same subscriber, that subscriber will only receive your newsletter once. Same goes for excluding a subscriber; if you exclude a group containing subscriber X, this person will not receive any newsletter, even if subscriber X is also present in another group that you didn’t exclude in this mailing.
To exclude a group in an automation, first make sure it is turned off. By clicking on the trigger block, you’ll see the option to Exclude a group from being part of the automation on the sidebar. Choose your group(s) and click Select. To exclude a segment from going through a step within the automation, use a Condition step and select Segment membership.