Groups: How to tag subscribers the right way

What are subscriber groups?

Groups are individual lists you create to help organize your contacts. Using groups allows you to target your emails to a smaller list of subscribers based on their interests.

Groups are often referred to as tags, lists or audiences in other email marketing platforms.

Whenever you create a form, landing page, website or schedule a campaign, you will be asked to select the target group.

How to create a group:

1. Navigate to the Subscribers page.

2. Click on the Groups tab.

3. Click Create group.

4. Enter the name of your new group.

5. Click Create.