Subscriber management overview

In this video, you'll learn how to manage your subscribers and sort them in segments and groups.

To add subscribers to a new group, navigate to Subscribers in the top menu. Our filter system allows you to find the exact subscribers you are looking for.

Search or filter your subscribers by:

  • Groups
  • Fields
  • Segments
  • Signup source
  • Signup date
  • Time zone
  • Campaigns
  • Automation workflows
  • Time Inactive
  • Stats

In this video, we'll use the signup date. Choose "Signup date", "Is in the last" and then "30 days". In this case, we have 43 subscribers that signed up in the last 30 days. You can now select all subscribers and add or remove them from the group, move them to unsubscribed or delete them.

Groups are static and will contain the subscribers you filtered in the moment. Segments are dynamic and change when your email list grows.

When you save a filtered result as a segment, the group will constantly and automatically update itself. In our example, all subscribers that signed up for your mailing list in the last 30 days are added. If new people sign up, they will automatically be added to your group too.

You can see the list of your created segments by clicking Segments. Here you can add, view, rename of delete segments.

Note: Deleting the segment does not delete the subscribers. It just removes them from a segment itself.

Your grouped subscribers can be found in the Group tab. Groups work exactly like tags. To add subscribers to a particular group, click on the group itself and click Add subscribers.

To view the current data fields, click on the Fields tab. Data fields are things like company, location, name or email. If you have more subscriber information available and you need a name for this information, click Add new field to create a custom field.

The Stats tab shows you all your subscriber statistics. Stats can be filtered by specific groups.

Now we've shown you a brief overview of the subscriber management within MailerLite. Please check out our in-depth videos for each of these features.