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How to create and use groups

Groups are individual lists you create to help organize your contacts. Using groups allows you to target your emails to a smaller list of subscribers based on their interests.

Groups are often referred to as tags or audiences in other email marketing platforms.

Whenever you create a form, landing page, website or schedule a campaign, you will be asked to select the target group.

To create a group:

  1. Navigate to Subscribers.

  2. Click on the Groups tab.

  3. Click Create group.

  4. Enter the name of your new group.

  5. Click Create.

Your group is now created, and ready to have subscribers added.

To create a new group during import:

  1. Navigate to Subscribers.

  2. Click Add subscribers.

  3. Import your subscribers by your chosen method.

  4. On the import settings page, the first step is to select a group. Type the name of your new group into the input field, and hit the return key to create it.

To learn more about importing subscribers, see How to import subscribers.

When a subscriber joins a new group, they are not automatically removed from any other groups they were already a member of. Subscribers can belong to multiple groups.

Note: Even though subscribers can be in multiple groups at a time, they are only counted once towards your plan’s limit.

There are two ways to identify subscribers across multiple groups.

You can open your subscribers profile to see which groups that subscriber has been tagged with, or you can use a filtered search to find which subscribers belong to a certain combination of groups.

Choose the filters Groups > belongs to all > [Group name], [Group name]

To add subscribers to a group, navigate to Subscribers.

Here you can view all your subscribers. To add subscribers to a group:

  1. Select some (or all) subscribers.

  2. Click on Actions.

  3. Click Add to group.

To select all subscribers, click the small arrow that sits at the top of the column of checkboxes.

When adding a subscriber to a group, you can either type the name of a pre-created group to select it, or you can type the name of a new group and hit enter to create it.

To move a subscriber to a new group, follow the steps above to add a subscriber to the group you wish to move them to. Then:

  1. Reselect the subscriber(s).

  2. Click the Actions button.

  3. Click Remove from group.

Then, select the group from which you are removing the subscribers and click Remove.

To split one group into multiple smaller groups:

  1. Navigate to Subscribers.

  2. Click the Groups tab.

  3. On the right-hand side of each group, you’ll see an Edit button. Click it.

  4. Select Split group.

  1. Select the number of groups you would like to split your current group into. The group will be split equally.

  1. Click Split and your new groups will appear.

Note: The larger the group, the longer the split will take. If at first your new groups don’t appear to have subscribers in them, simply refresh your page.

To merge multiple subscriber groups into one big group:

  1. Navigate to your Groups tab.

  2. Select the groups you’d like to merge by checking the boxes to the left of the group name.

  1. When you have at least two groups selected, a Merge selected button will appear. Click it.

  2. Enter a name for your new merged group. You can also select whether you would like to delete the original groups by checking the box marked Delete merged groups.

  1. Click Merge.

You can export each group into its own CSV file to keep your audiences organised in and out of MailerLite.

To export a group:

  1. Navigate to Subscribers then click on the Groups tab.

  2. Click on the group you wish to export to open it.

  3. Click the Export button above your subscribers list

Note: If you wish to include additional fields in your exported file, please click Toggle columns and select the fields you wish to export. Only visible fields are exported.

To view the stats of a specific group:

  1. Navigate to Subscribers.

  2. Click the Stats tab.

  3. Use the drop-down menu on the left to select whether you would like to view all subscribers’ statistics, or a group’s statistics.

  1. Use the drop-down menu on the right to specify which group’s stats you would like to analyze.

Here you can analyze the group’s open rate, click rate, subscribe rate and unsubscribe rate.

You can also monitor subscriber engagement within that group, and which email clients are the most popular among your subscribers.

Still have questions?
If you have any questions, feel free to contact us at support@mailerlite.com. A member of our support team will gladly assist you.