The sale has been made but wouldn’t it be nice to know if your customer had a good experience? Or whether they like the service or product that they’ve bought? Find out with a product review email.
By collecting feedback with a product review email automation, you’ll get valuable insights that’ll help you improve your business. A post-purchase feedback workflow is easily created when using MailerLite. Here’s how!
This automation is triggered by the e-commerce trigger: Purchases a specific product. E-commerce triggers are a feature of the free MailerLite plugins for WooCommerce and Shopify.
If you’re not using WooCommerce or Shopify, don’t fret! You can simply use the workflow trigger: When a subscriber joins a group. That way, when any customers are added to that group, they will trigger the workflow. Once triggered, a delay step will be required (to allow customers enough time to receive and use the product) before you can jump in with your request for a review.
Now subscribers who provide a response to your survey will be added to the reviewers group and therefore receive a follow up email thanking them for their review.
*If you want to send a generic follow up for any purchases made, select the workflow trigger Purchased any product.
**If you don’t have a premade group ready, simply click Create new group to make a new targeted group on the fly.
Once your workflow is live, you can find your subscribers’ survey responses in your workflow email report under Survey report.