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Make every subscriber feel special by sending personalized emails. Add their name to different parts of your email or show you care by inserting personal touches such as their birthday, hometown or favorite color.

Ways to personalize using custom fields

Custom fields within MailerLite allow you to create any type of personalization you wish. Add as many fields as you want based on the information you have. The more fields you add, the more personal you can get with your emails.

By automating personal emails

MailerLite allows you to create and automate various types of personal emails like a welcome series, personal reminders, birthday greetings, date-based campaigns and sophisticated re-engagement emails based on your subscribers’ behaviors.

By personalizing text within the email

Add personal touches within the text of your email. You can add details like a subscriber’s company name or their hometown, making the email feel like it was meant just for them.

By preheader text

The preheader text can make the difference between an open and a bounce. By adding personalization, you’ll stand out in the crowded inbox and get noticed.

By subject line

Improve open rates by adding a name or personal fact to the subject line. When a subscriber sees their name or favorite sports team, they are more likely to open your email.

Additional personalization features

Personalization doesn't end with custom fields. You can add more personal touches by using our dynamic content blocks, your real name and return address, scheduled sending times and segmentation.

Dynamic content blocks

You can make sections of your email visible to only a select group. Send an email to your subscribers, but personalize a section for only a few to see. Choose who can see the block—all recipients, a specific group or recipients who match your custom criteria.

Personalize your ‘from sender’ address

Add an extra layer of personalization by using your real name and email address as the sender. Instead of a generic email address, your subscribers will feel more comfortable when they see that you are a real person.

Personalize sending time

Send your emails across the globe at different times based on each subscriber’s time zone. No more midnight emails (unless that’s what you want).

Segmentation helps you get personal

You can create unique segments to help you to get more personal in your messaging. When you mention specific facts that are relevant to subscribers within a segment, you create a stronger, more personal bond.

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