The awareness stage represents the first time your customer “walks” into your shop and gets familiar with your products or services. In email marketing, these are all the people that visited your website and signed up for your e-commerce email list.
These types of emails are the first contact between you and your new virtual pal. Introduce yourself, share some fun facts, be helpful and don’t forget to ask questions so it’s not all about you.
Ideal e-commerce emails for starting to build a relationship with new subscribers include:
“Getting to know our brand” emails
“Getting to know you (our customers)” emails
1. Welcome emails for your e-commerce business
Welcome emails are automated, meaning they can be sent directly after someone signs up for your email list. This way, you don’t need to keep track of who signs up when. Your email tool will take care of it and personalize the experience.
Need inspiration? Take a look at these 15 welcome email examples for new subscribers.
We love this example from LALALAB. In their welcome email, they talk to their audience in a personal manner, making you instantly feel connected to the brand. They also let subscribers know how to get in touch with them in case there are any questions and where to find them elsewhere on the Internet.