Beyond setting the mood of your email newsletter design, color can be used to help draw the eye to certain content or make things easy to find. One technique is to use highlighted blocks of color to make the content pop. By placing color around your text, your email becomes much easier to read.
Finally, if you are choosing a color, it is a good idea to find a palette that matches. You want to make sure your colors are compatible so you don't distract readers.
Choosing the right imagery
The right imagery can take your content to another level of engagement. Though using textsin the right typography can get your message across, pictures can communicate an idea or a story within seconds. Your images hold a lot of influence.
The first job of the image is to grab the reader's attention. Select images that complement or even enhance your text. The reader is expecting to learn something specific based on the image. Make sure the messaging delivers on the image.
For example, if you use an image of a pie chart with specific data points, the body copy should explain or tell the story of the data. Sounds obvious, but many make the mistake of adding visuals that don’t relate to the main message.