Many businesses maintain different strategies for different channels. Their Instagram account might show more visual and easy-to-digest posts, while their Facebook focuses on behind the scenes content and their Twitter account is where all the customer interactions take place.
Let’s say you’re introducing new employees via your Facebook channel. Instead of manually copying the image and text, you might as well directly embed the Facebook post in your newsletter. This saves you time and allows subscribers to add a like or comment directly.
Or let’s say you’re launching a new product, and you want to show the reception it’s getting on Twitter. You could embed individual tweets from happy customers, to add social proof to your product.
You can also embed social media posts in emails to:
Announce a giveaway
Share embeddable tweets of customer testimonials
Share an event date and boost RSVPs
Promote a live Twitter feed
Invite subscribers to follow your page
Insert a quote that readers can easily retweet
Let’s take a look at some examples of how email and social media can work together...
Example #1: Embedding a Facebook post
If you want to catch your subscribers’ attention, a large content block is a great way forward. This email screenshot from Social Cultural & Co. has a large embedded Facebook post, with some smaller social media icons underneath for good measure!