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How to share and advertise your landing page or form on Facebook

You can create an embedded form or a landing page using the MailerLite Drag & drop form builder.

Both of these types of forms have their own URL, which you can share online on any platform, including Facebook.

To use our Facebook integration to grow your email list on Facebook:

  1. On our Integrations page, select Facebook.

  1. Log in to your Facebook account and select the page(s) you want to connect.

  2. Once successfully connected, head back to MailerLite and click on Create first Facebook form.

  3. Select the Facebook page, the form you would like to use, and name the tab where the form will be included.

That's it! You are ready to start building your subscriber list. If you want to edit the form, you can always do that from your Forms page.

Note: The current Facebook page experience doesn't support tabs for now. If tabs become supported again in the future, keep in mind:

  • Your Facebook page must be a business page.

  • This integration will not work for personal Facebook profiles.

  • The Page Tabs feature is only available to Facebook Pages with 2,000 or more likes as per Facebook requirements.

  • The sign-up tab is only visible on desktop view and not on mobile view.

Each embedded form and landing page that you create in MailerLite has its own URL, which can be shared anywhere online, including in a Facebook post.

Find the URL of an embedded form

To find the share URL for an embedded form:

  1. Head to Forms and click on the name of the embedded form

  2. In the Share URL section, click on Copy URL

  1. Paste this URL on a Facebook post and click on Post when done.

Find the URL of a landing page

To find the share URL for a landing page:

  1. Head to the Sites page and click on the name of the landing page

  2. On the Landing page URL and favicon section, click on Copy URL

  1. Paste this URL on a Facebook post and click on Post when done.

When the landing page’s Facebook share image shows differently

Sometimes, Facebook shows a different image than the one you chose in your landing page Facebook share settings. This happens because of Facebook’s cache.

To debug it, enter the URL of your landing page here and click Debug.

After doing this, your landing page will be shared with the correct image.

What is the Facebook tracking pixel code?

This Facebook pixel is a code that you can place on your website. It allows you to collect data that helps you track visitors and conversions from your Facebook ads.

You can learn more about the Facebook tracking pixel here.

In MailerLite, you can add both the tracking pixel number and the tracking pixel code.

Tracking visitor and conversions

Both the Landing page and the Success page share the same URL, so it’s not possible to use different URLs to track visitors and conversions. Not to worry as there is a simple workaround.

There are two ways to track conversions or successful sign-ups on your landing page:

  • Add the Facebook pixel code in an HTML code block on both the Landing page and the Success page.

  • Enable double opt-in and insert the Facebook pixel code on a custom Confirmation thank you page. This way, only those who confirm their subscription will be redirected to this custom page.

Adding the tracking pixel number to your landing page settings

The tracking pixel number is a long set of numbers that can be inserted into the landing page’s settings.

  1. Head to Sites and click on the title of the landing page.

  2. Scroll to the Page settings section, click Edit.

  1. Under Settings, select the Analytics and custom code tab to view the Facebook pixel text box.

  1. Insert your Facebook tracking pixel number.

  2. Click Save and continue once done.

Adding the tracking pixel code to your landing page

The tracking pixel code is a JavaScript code that can be inserted in the header and in an HTML code block.

To insert the Facebook pixel code in the header:

  1. Head to Sites and click on the name of the landing page.

  2. In the Page settings section, click Edit.

  3. In the Settings section, select the Analytics and custom code tab.

  4. Insert your Facebook tracking pixel number in the Header code injection field.

  1. Click Save and continue once done.

To insert the Facebook pixel code in an HTML code block:

  1. Head to the Sites and click on Edit to open the Drag & drop editor.

  2. On the sidebar, look for the HTML code block under the Extra section and drag and drop it anywhere on the page (it doesn’t matter where as the block will not be visible in the published version).

  1. After it has been placed on the page, click on the horizontal placeholder of the block (it will read ‘this placeholder is not visible in preview mode') to open the HTML text box.

  1. After you add the code, click Save.

Here are the steps to advertise a MailerLite landing page on Facebook:

  1. Go to Facebook Ads Manager.

  2. Choose your marketing objective. The marketing objective you can use for this purpose is Traffic.

  1. Name your Facebook Ads campaign.

  1. Create an Ad Set Name.

  1. Choose where you want to drive traffic.

  1. Choose your audience and set up your audience settings.

  1. Choose placements.

  1. Choose budget and schedule and press Continue.

  1. Create an Ad Name.

  1. Create a new ad and link to your Facebook and Instagram page.

  1. Choose a format. Single image format is preferred.

  1. You'll be asked to add an image. However, you can skip this step and go directly to step 14. Facebook will fetch the image from your landing page.

  1. Set up the link to your landing page.

  • Add the link to the MailerLite landing page you've set up in step 1

  • Add your headline

  • Add text to your ad

  • Choose your Call-to-Action button

  1. Click on Process your order.

You can now advertise your MailerLite landing page on Facebook!

Since the Facebook Community has very strict policies that you have to follow, we encourage you to read Facebook’s Community Standards. If you’re promoting your landing page, make sure your ads and landing pages comply with Facebook's advertising policies. These policies will help you to avoid having your landing page blocked.

If your URL has been blocked, check the Facebook policies mentioned above and then contact Facebook support help and request a review.

The three most common reasons landing pages are blocked include:

  • Using restricted content

  • Using links

  • Using misleading CTAs (call-to-action)

Here are some tips that will help you get your landing page approved, as well as helping you improve your conversion rates and lead quality:

  • Always include your business name and/or logo. It’s also good to have your contact email address available.

  • Include links to your website and/or your social media accounts, so that users (and Facebook) can check the legitimacy of the business. Facebook often restricts using dead-end pages, so at the very least, include a link where users can read more about you and your business.

  • Include a link to your privacy policy. It’s important to have one for legal reasons, too.

  • Maintain ad and landing page consistency both visually and with regards to the content, and what you are offering. Your landing page must deliver on what’s promised in the ad.

  • It’s important that users receive exactly what they are promised. Make sure your offer is clear. Misleading offers, call-to-actions or hidden details will get your landing page disapproved.

  • Check if your CTA button text is consistent with what happens after clicking it (both on the ad and on the landing page). For example, your CTA button cannot say “Download” if it actually signs the person up for your marketing emails.

  • Set clear user expectations on what happens when they choose to opt-in or sign up. When capturing someone’s email and personal details, make sure you’re transparent and obtain their consent.

Still have questions?
If you have any questions, feel free to contact us at A member of our support team will gladly assist you.